Social Media and Content Manager

About the role

Ethos Life is seeking a creative strategist who can build and grow social media presence for two distinct brands. This role requires a proactive approach to content creation and a deep understanding of platform-native communication. You will be responsible for developing engaging content that connects with audiences and establishes a strong brand voice.

Key facts

What you'll do

• Develop and execute organic social media strategies for Ethos Life and a new brand, tailoring approaches for platforms like LinkedIn, Meta, TikTok, and YouTube.
• Create, edit, and publish high-quality content across various formats, including short-form video, static images, stories, reels, and long-form YouTube videos.
• Adapt existing content from paid social and TV campaigns for organic use, ensuring it feels authentic and native to each platform.
• Identify and monitor key performance indicators for each platform to refine strategy and improve content effectiveness.
• Explore and test new social channels, such as Reddit and Threads, to reach target audiences.
• Write compelling copy for both short-form and long-form content, reflecting the brand's voice.
• Act as the primary voice for the brands on social media, covering evergreen topics, company news, product launches, and relevant cultural moments.
• Engage with the online community, respond to comments, and foster genuine connections with followers.
• Collaborate with creative strategy, paid social, and influencer teams to ensure cohesive brand messaging.
• Integrate AI tools into workflows to enhance efficiency and content quality.
• Stay informed about evolving social media platforms and AI technologies.
• Source, contract, and brief user-generated content (UGC) creators and influencers.
• Be comfortable appearing on camera when appropriate for content creation.

Requirements

• Minimum of 3 years of experience managing social media for a brand, preferably in consumer tech, fintech, or direct-to-consumer (DTC) sectors.
• Demonstrated ability to track trends, cultural moments, and platform shifts proactively.
• Expert proficiency in CapCut and other mobile-first video editing tools for creating scroll-stopping content.
• Strong copywriting skills with a natural, platform-native writing style.
• Deep understanding of TikTok, Instagram, LinkedIn, and YouTube, including what drives performance on each.
• Ability to confidently appear on camera for content creation.
• Experience using AI tools in content creation workflows, with examples to share.
• Highly organized with the ability to manage multiple brands and channels independently.
• Experience working with UGC and influencers, including contract negotiation, briefing, and feedback.
• Genuine curiosity about advertising, culture, and the internet.

Nice to have

• Experience in the life insurance industry.

Skills & tools

• CapCut
• Mobile-first social editing tools
• AI tools for content creation
• Social media platforms: TikTok, Instagram, LinkedIn, YouTube, Reddit, Threads

Practical notes

• Salary range: $105,000 - $185,000 USD annually.
• Compensation includes base salary only; bonus, equity, or other benefits are separate.
• Benefits information available at ethoslife.com/careers.
• Ethos Life is an equal opportunity employer.
• All official communication will come from email addresses ending in @ethos.com or @getethos.com.
• The company will not request payment or sensitive personal information during the hiring process.