Growth Marketing Director

About the role

Lead paid acquisition for new direct-to-consumer insurance products. You will drive the strategy and execution for scaling these offerings, working closely with various internal teams. This is a hands-on role requiring independent judgment and minimal supervision.

Key facts

What you'll do

• Drive paid marketing efforts for new direct-to-consumer products, including IUL and annuities, and those launching in the second half of 2026.
• Develop and execute comprehensive paid strategies from initial positioning through scaling for new product introductions.
• Collaborate with product and brand teams on messaging, and with creative and analytics departments on execution and measurement.
• Independently manage paid programs for new products, making key decisions on budget allocation, channel selection, testing plans, and creative direction.
• Oversee cross-channel paid strategies across Meta, Search, YouTube, and TikTok, ensuring learnings are shared and applied across all platforms.

Requirements

• Minimum of 10 years in paid marketing, with at least 7 years focused on paid user acquisition as the primary growth driver.
• Demonstrated success in a high-growth, direct-response B2C startup environment, preferably in fintech or insurtech.
• Proven experience leading paid marketing for new product launches or business lines, ideally more than once.
• Strong strategic judgment and the ability to make sound decisions with trade-offs and prioritization.
• Proficiency in advanced Excel and BI tools such as Tableau.
• Experience with measurement methodologies including MMM, incrementality testing, geo lift, and DR measurement under signal loss.
• A keen eye for effective direct response creative and the ability to communicate effectively with both creative and analytical stakeholders.
• Ability to work autonomously, learn quickly, and prioritize effectively in a fast-paced startup setting.
• Experience working with analytics and engineering teams on platform requirements and measurement needs.

Nice to have

• Experience in the insurtech industry.

Skills & tools

• Meta
• Search
• YouTube
• TikTok
• MMM
• Incrementality Testing
• Geo Lift
• DR Measurement
• Advanced Excel
• Tableau (or similar BI tools)

Practical notes

• US national base salary range: $150,000 - $266,000.
• Compensation includes base salary only; bonus, equity, and benefits are separate.
• Benefits details can be found at ethoslife.com/careers.
• Ethos Life is an equal opportunity employer.
• All legitimate communication will come from email addresses ending in @ethos.com or @getethos.com.