Senior Growth Manager, Re-engagement

About the role

Ethos Life is looking for a data-driven Senior Growth Manager to enhance the user journey after initial contact for our Annuities product. This role focuses on increasing customer lifetime value through effective re-engagement strategies. You will be instrumental in guiding prospects through a complex sales process and ensuring long-term customer success.

Key facts

What you'll do

Develop and implement a comprehensive strategy for re-engaging prospects who have shown interest but not yet converted, particularly for high-value Annuities.

Create and deploy multi-channel campaigns, including email, SMS, and interactive tools, to advance prospects through a multi-stage sales cycle without over-relying on agent time.

Design and build self-service resources such as calculators and dashboards that empower clients to progress independently.

Automate customer lifecycle communications, conducting rigorous A/B testing on various elements like messaging, timing, and offers to optimize performance.

Collaborate with the data team to define and utilize precise customer segments for targeted communication.

Requirements

Possess at least 6 years of experience in growth, lifecycle marketing, or CRM roles within B2C technology, FinTech, Insurtech, or marketplace environments.

Demonstrate a strong understanding of customer journeys across multiple communication channels beyond just email.

Have practical experience building lightweight web pages or landing pages for testing purposes, potentially using AI coding tools.

Exhibit technical proficiency with enterprise-level marketing automation platforms such as Braze, Iterable, Customer.io, or HubSpot.

Possess strong analytical skills, including fluency in concepts like lift, statistical significance, and LTV, and be proficient in writing SQL queries for data analysis and list generation.

Show evidence of effective copywriting skills, especially for financial products requiring clarity and trust.

Have prior experience working collaboratively with Product Managers towards shared objectives.

Nice to have

Experience with higher-consideration or higher average order value products.

Skills & tools

Marketing Automation Platforms (e.g., Braze, Iterable, Customer.io, HubSpot)

SQL

AI coding tools for web page creation

Practical notes

US national base salary range: $127,000 - $223,000. Compensation is determined by role, level, and location.

This salary range reflects base pay only; bonus, equity, and benefits are additional.

Benefits information is available at ethoslife.com/careers.

Ethos Life is an equal opportunity employer committed to diversity and inclusion.

All official communications will come from email addresses ending in @ethos.com or @getethos.com.