Senior Director, Product Marketing

About the role

This position leads product marketing and brand strategy for equip, focusing on content creation. The role involves two main areas: launching and positioning products across the market, and developing provider brand marketing to encourage repeat business. We seek a flexible leader who thrives in a fast-paced setting, enjoys experimenting, and proactively finds ways to improve market standing.

Key facts

What you'll do

• Develop compelling value propositions, unique selling points, and messaging that resonates with various audiences while maintaining brand consistency.
• Analyze competitors to ensure distinct market positioning.
• Research and create detailed profiles for providers and consumers, identifying their specific challenges and motivations.
• Outline B2B and B2C customer journeys, ensuring core positioning and value propositions flow logically through each stage, from initial discovery to onboarding and retention.
• Oversee the entire process of bringing new services, care model improvements, or new target audiences to market.
• Build strong relationships with C-suite and executive stakeholders, using emotional intelligence to manage uncertainty and achieve cross-functional agreement.
• Collaborate with the VP, Marketing and Creative Director to create a provider brand strategy that establishes clinical authority and builds trust and loyalty.
• Co-lead the development and management of a Provider Advisory Board with the VP of Clinical Affairs for internal advice and external brand representation.
• Work with Commercial and Clinical Affairs teams to identify valuable resources, content, and speaking opportunities that boost provider engagement, acquisition, and retention.
• Guide channel owners on how to use messaging and content effectively in their respective channels.

Requirements

• 10+ years of increasing experience in product marketing or go-to-market roles, with a history of launching successful B2B and B2C products.
• Experience in the healthcare industry, working across payer, provider, or patient/consumer models.
• Demonstrated ability to manage, mentor, and develop a high-performing team, fostering an inclusive and trusting environment through coaching and clear goal setting.
• Exceptional interpersonal skills and emotional intelligence, with a proven ability to gain credibility with senior leaders and influence without direct authority.
• Deep understanding of full-funnel digital marketing, content strategy, and campaign management.
• Excellent written and verbal communication skills, with a talent for translating complex clinical information into clear, engaging stories.

Practical notes

• Flexible PTO policy (3-5 weeks recommended) plus 11 paid company holidays.
• Generous parental leave.
• Comprehensive medical, dental, vision, life, and AD&D insurance; equip covers a significant portion of premiums for individuals and families.
• Spring Health, a 100% employer-paid mental health benefit through Guardian, offering 5 free therapy and 5 free coaching sessions per year for employees and dependents.
• Employee Assistance Program (EAP) for mental health, legal, and financial support.
• HealthJoy, a 100% employer-paid platform for healthcare navigation.
• 401K option.
• $50/month stipend for home internet.
• $250/month stipend for co-working spaces.
• Initial home office stipend of up to $500, with a $200 reload at the 3-year mark and every two years thereafter.
• Company laptop provided.
• No travel required; position is 100% remote.
• For accommodation requests during the application process, contact accommodations@equip.health.