Vice President Product Marketing

About the role

This leadership position will shape Enable's market category and product direction, directly impacting revenue. You will guide the shift from older commercial systems to AI-powered platforms. This is a hands-on role at the intersection of Product, Sales, and Marketing within a high-growth SaaS company.

Key facts

What you'll do

• Drive revenue by influencing pipeline, win rates, deal velocity, and average contract value with Sales.
• Define the category positioning, narrative, and differentiation for Commercial Intelligence and educate the market.
• Collaborate with Product to inform the roadmap based on market opportunities, customer insights, and competitive landscape.
• Align product packaging and pricing with value, buyer segments, and overall growth strategy.
• Lead product launches and go-to-market execution with discipline and impact.
• Equip Sales with clear, differentiated messaging, tools, and deal support to improve conversion.
• Build a value-to-proof engine using ROI-driven case studies and customer advocacy for sales and product.
• Operate as a revenue leader accountable for business outcomes.
• Create clarity in ambiguous situations and align cross-functional teams.
• Scale impact through AI-first workflows rather than increasing headcount.
• Establish high standards for Product Marketing practices and execution.
• Work cross-functionally as a peer to Product and Sales leadership.
• Drive the transition from legacy approaches to modern, AI-native capabilities, translating this into clear customer value.

Requirements

• Ten or more years of experience in Product Marketing within B2B SaaS.
• Expertise in enterprise software and complex sales cycles.
• Demonstrated impact on win rates, positioning, and go-to-market execution.
• Strong experience partnering with Product on strategy and roadmap development.
• Experience leading or supporting transitions from legacy technology to modern, AI-native solutions.
• Experience working with industry analysts such as Gartner and Forrester.
• Deep expertise in B2B SaaS product marketing and enterprise go-to-market strategies.
• Strong understanding of complex sales cycles and enterprise buyer dynamics.
• Ability to influence revenue outcomes through positioning, messaging, and enablement.
• Strategic thinking combined with hands-on execution capability.
• Strong cross-functional collaboration skills with Product, Sales, and Marketing leadership.
• Ability to translate technical and AI-driven capabilities into clear customer value.
• Executive presence with the ability to influence stakeholders at all levels.
• Strong analytical and problem-solving skills with a focus on business impact.

Nice to have

• Experience in high-growth SaaS environments.
• Experience defining or shaping new market categories.
• Experience scaling enterprise go-to-market functions.
• Background in pricing, commercial systems, or adjacent domains.

Skills & tools

• AI-powered platforms

Practical notes

• Total compensation includes salary/OTE, unlimited paid time off, quarterly wellness incentives, comprehensive insurance, a bonus plan, and an equity program.
• Internal mobility programs and training workshops are available for career growth.
• Offices are pet-friendly.
• Travel required based on business needs, approximately 15-20%.
• Enable participates in the E-Verify program in certain locations.