Principal Analyst, Marketing, Media & Ad Tech Briefings

About the role

EMARKETER is seeking a high-profile industry authority to lead daily editorial coverage for our premium Marketing, Media, and Ad Tech newsletters. You will manage a team of analysts, set the strategic direction for our briefings, and serve as a primary voice for the brand across media and industry events.

Key facts

What you'll do

• Lead and mentor a team of analysts to produce daily, high-impact newsletters.
• Write daily articles, reports, and presentations on industry challenges.
• Act as the final editorial authority for all published content.
• Create data-driven charts and visualizations to support analysis.
• Represent the company at industry events, on social media, and in news outlets.
• Collaborate with product, sales, and data teams to improve content strategy using engagement metrics.

Requirements

• 5+ years of experience in editorial or research leadership within business intelligence or digital publishing.
• Proven ability to write authoritative content on marketing, media, or ad tech in a high-velocity environment.
• Deep understanding of the intersection between marketing, media, and generative AI.
• Experience coaching content contributors through direct feedback.
• Public speaking experience, including webinars, client presentations, or media appearances.
• Ability to interpret complex datasets and translate them into cohesive stories.
• Experience using engagement data like open rates and CTR to inform strategy.
• Must be authorized to work in the United States without visa sponsorship.
• Must be within commuting distance of the New York City office.

Skills & tools

• Editorial leadership and team management
• Data visualization and storytelling
• Business intelligence and market analysis
• Content strategy and audience metrics
• Public speaking and brand representation

Practical notes

• Benefits include unlimited PTO, 10 paid holidays, 16 weeks of parental leave, medical, dental, and vision insurance, and a matched 401k plan.
• Additional perks include commuter benefits, phone reimbursement, gym discounts, and financial planning resources.
• No relocation assistance is provided.
• The application process includes a role-specific exercise to evaluate skills.