Sr. Manager, Innovation Product Marketing, e.l.f. SKIN

About the role

This position leads product marketing strategy for the e.l.f. SKIN category to drive growth and brand positioning. You will manage the innovation pipeline from initial concept through to market launch while working across internal teams to ensure product success.

Key facts

What you'll do

• Direct innovation marketing efforts to expand skincare segments and support long-term business goals.
• Create product strategies based on consumer needs, social listening, and market trends.
• Analyze market data to evaluate the performance of new and existing product lines.
• Coordinate with Product Development on ingredient selection, testing parameters, and clinical claims.
• Build marketing narratives and product storytelling for upcoming launches.
• Lead the creation of innovation briefs covering positioning, pricing, packaging, and target claims.
• Manage cost of goods and value analysis to maintain financial targets.
• Partner with the Education team on launch-related training and Sales/Brand teams on sampling strategies.
• Collaborate with Creative, Compliance, R&D, and Visual Merchandising to execute product rollouts.
• Present product opportunities during Stage Gate meetings and attend international innovation syncs.

Requirements

• Bachelor degree.
• Minimum 5 years of product marketing experience within the beauty sector.
• Proven history of managing the full product development cycle.
• Deep understanding of the skincare category and the mass-market retail landscape.
• Ability to manage multiple projects in a fast-moving environment.
• Strong communication skills for writing, verbal updates, and presentations.
• Willingness to travel domestically and internationally.

Skills & tools

• Microsoft PowerPoint, Word, and Excel.
• Industry-specific databases.

Practical notes

• Compensation includes base salary, equity, and an annual company-based performance bonus.
• Employees are eligible for up to 200% of their target bonus based on company performance.
• Benefits include medical, dental, and vision insurance, retirement savings plans, gender neutral parental leave, and unlimited paid time off.
• Work environment is hybrid with 3 days in office and 2 days at home.
• Perks include year-round half-day Fridays and flexible time off.