Nguyen Xuan Duc (Joel Nguyen)

• Partnering with Top-tier Trading Platforms
• BingX, LBank (APAC market): Defined and implemented trading volume strategies, secured peak monthly trading volume of $20M+, >100+ new users and deposit in the first month. Tracked, analyzed and measured KPIs, traffic, reach, conversion & retention rate, DAU, and drove double-digit growth through delivering 30+ campaigns like airdrops, trading competition and referral programs; coordinated a cross-functional team of 50+ members.
• Blockchain & Web3 Platforms In-charged Applications
• KAI Exchange (Hongkong-based): Launched Earn System, driving $10M in trading volume. Executed beta rollout of staking and yield farming, attracting $5M in locked assets and 5K+ new users in 30 days, with a 35% retention boost via gamified rewards. Increased User Base by 2K via Silk Road Scholarship: co-led initiative blending education and token incentives, onboarding 1K+ participants across 10 BRI countries, contributing $2M in trading volume and 20% regional user growth. Led and delivered market-making campaign for listing projects. Collaborated with 50+ projects collab marketing and successfully listed on KAI platform.
• PMO & Campaigns Growth executions: Spearheaded P2P merchant expansion, onboarding 500+ global merchants via Telegram and X campaigns, adding 10K new users in Southeast Asia and BRI markets.

• Defined Marketing Strategist: Led Clone's go-to-market strategy, introducing the Al-powered meme creation tool as the "Next Meme King After Trump" through high-concept storytelling and cultural positioning. Designed and executed multi-layered campaigns including meme challenges, NFT-based user rewards, and viral KOL-led social activities to showcase Clone's real-world creative utility. Built a tiered KOL framework to onboard and activate macro/micro influencers through paid and performance-based models. Boosted New User Acquisition by 50K+: Led campaign with 100+ KOLs (40M+ impressions), and a $500K airdrop, achieving 40% MoM user growth. Led experience improvement initiatives, gathering customer feedback to optimize product features and usability.
• C-level partnering with Projects: collaborated in terms of go-to-market Memecoin "Clone" and successfully featured it on GMGN. Collaborated with marketing agencies to get big-scale approach to universities in Africa, SEA, and other regions.
• Web3 Debate/ User Acquisition & Growth: Championed Web3 debate culture ("Will Clone Be the Next Meme King After Trump?") to boost engagement and stimulate meaningful discourse. by building frameworks for Socrates-hosted public dialogues and community discourse formats. Defined debate formats, speaker roles, and audience engagement mechanisms in decentralized settings. Collaborated with product and creative teams to align Clone's Al model releases with community campaign narratives.

Community Control & Engagement: Spearheaded community management strategies for Al. Society's Web 3.0 platforms, fostering an inclusive and interactive environment. Organized and moderated regular community events, AMA sessions, and feedback loops to enhance user engagement and transparency.

• Customer Support & User Experience: Provided high-level technical support and guidance to users on Al, Engine Node, and Metaverse functionalities. Developed and maintained a comprehensive knowledge base, streamlining customer inquiries and enhancing the overall support experience. Led experience improvement initiatives, gathering customer feedback to optimize product features and usability
• Business Development Lead: Connected with potential projects in terms of global marketing, products implementation and more exposure to markets in different regions like Africa and US. Successfully raised fund of over 5M from Korean VCs and established a long term collaboration with Korean market. Successfully shifted to DEPIN products and associated with many manufacture factories in Shenzen. Launched some beta products like "Smart ring, smart plug-in" and secured an impressive amount of pre-orders from Korea.

• Worked closely with oversea teams to make DGPals better for Web 3 users in Vietnam, focusing on what users like and the latest market trends. Took charge of promoting DGPals in Vietnam, using both online and offline ways to make more people know about our game.
• Orbler Game
• Community Manager Created and led marketing plans for our NFT project, Orbler Game, which greatly increased the number of players and money made.
• Managed how we present Orbler Game to the world and came up with exciting campaigns that made our game stand out and attracted more players.