Associate Manager, International Ads & Promotions

About the role

You own the performance of the SMB Ads business across International markets, defining strategy and executing against revenue goals with precision. You partner with Sales and Account Management teams to build goals, understand areas for improvement, and own end-to-end development of improved processes that drive measurable selection growth. You establish standardized frameworks across pricing, formats, inventory, and user experience to create consistency and clarity. You drive cross-functional alignment with other market stakeholders across shared app surfaces and competing goals to ensure cohesive execution. You work cross-functionally with Product, Engineering, Data Science and other tech teams to release new features and products, monitor product adoption, and unblock obstacles and technical challenges that arise. You devise the appropriate go-to-market playbooks and enable teams through market-relevant training, product releases, sales collateral, reporting, and benchmarking to amplify impact.

Key facts

What you'll do

• Analyze performance metrics and identify opportunities to optimize Ads business outcomes across International markets.
• Translate business objectives into data-driven market plans that align with category and geographic priorities.
• Define and own clear targets while aligning roadmaps and resourcing to drive selection growth and revenue attainment.
• Build and maintain standardized frameworks for pricing, formats, inventory, and user experience to ensure scalability.
• Collaborate with cross-functional stakeholders to align on shared app surfaces and navigate competing goals effectively.
• Partner with Sales and Account Management teams to uncover opportunities and close gaps in performance.
• Work with Product, Engineering, Data Science, and tech teams to launch new features, monitor adoption, and resolve technical challenges.
• Develop go-to-market playbooks that provide clear direction and enable teams to execute efficiently.
• Enable teams through training, sales collateral, reporting, and benchmarking to improve market readiness.
• Leverage insights and early trends to identify areas for scaling successful initiatives from 0 to 1 and 1 to 10.
• Roll up your sleeves and operate at the lowest level of detail to drive execution and understand underlying dynamics.
• Thrive in a cross-functional environment by partnering with Operations, Product, Sales, Engineering, and other teams to deliver results.

Requirements

• You have ~4-6 years of experience in a role in strategy and operations, business planning, consulting, program management, or product marketing (advertising experience a plus).
• You are entrepreneurial, with experience standing up new initiatives, pressure-testing them in the market, and translating early traction into scalable playbooks or systems.
• You have a bias for action and are able to build things from the ground up, turning ideas into tangible outcomes.
• You have a proven track record of leading projects, working cross-functionally, and delivering on goals in a complex, fast-moving environment.
• You thrive while wearing multiple hats and working across people, projects, and workstreams with competing priorities.
• You are a data-driven problem solver who is fluent in Excel and Google Sheets, with SQL experience as a plus.
• You are eager to dive into difficult problems without a playbook, diagnose root causes, and devise an action plan to address them.
• You communicate clearly and persuasively, with strong written and verbal skills to influence stakeholders at all levels.

Nice to have

• Experience working on Ads & Promotions platforms and monetization strategies in e-commerce environments.
• Familiarity with International market dynamics and nuances across different regions.
• Background in product management, growth marketing, or revenue operations.
• Experience building and maintaining frameworks for pricing, inventory, and user experience.
• Comfort with ambiguity and the ability to operate effectively in a fast-paced, dynamic environment.

Practical notes

This role may require travel between San Francisco, CA; Seattle, WA; Los Angeles, CA; and New York, NY as business needs dictate. Candidates must be eligible to work in the United States without sponsorship for this position. No visa sponsorship is provided for this role. This role is aligned with standard hiring timelines, and interested candidates are encouraged to move quickly through the process.