Staff Integrated Campaigns Manager

About the role

Docker seeks a Staff Integrated Campaigns Manager to lead demand generation efforts for its developer tools. This role involves end-to-end ownership of high-impact campaigns, focusing on pipeline and revenue generation in a fast-paced, remote-first environment. You will be instrumental in ensuring the world knows about Docker's continuous product and feature releases.

Key facts

What you'll do

• Develop global integrated campaign strategies aligned with monthly product launches, demand generation targets, and customer expansion.
• Execute programs across email, third-party sponsorships, events, nurtures, webinars, and content development.
• Manage webinar campaigns from strategy and audience targeting to content coordination, promotion, execution, and ROI reporting.
• Design and refine lead scoring models within Marketo, collaborating with Marketing Operations to ensure accurate buying signals and qualified pipeline.
• Build and manage multi-touch campaigns across various channels, incorporating clear attribution and optimization loops.
• Represent the Campaigns function in high-level cross-functional planning, communicating performance and recommendations to senior leadership.
• Partner with Product Marketing to translate technical product narratives into compelling campaign messaging for developer, DevOps, and enterprise personas.
• Create and implement scalable campaign frameworks to manage Docker's frequent launch cadence efficiently.
• Monitor campaign performance using Marketo, Google Analytics, and Salesforce, quickly acting on insights.
• Oversee agency relationships and external vendors, ensuring accountability for deliverables and timelines.
• Mentor and support junior campaign team members, setting a high standard for campaign work.

Requirements

• 7-8 years of hands-on B2B SaaS demand generation and integrated campaign experience, with a proven track record of pipeline and revenue impact.
• Required expertise in Marketo, including building programs, managing lead scoring, and troubleshooting flows. Marketo certification is a plus.
• Deep understanding of funnel metrics, including the relationship between Leads, MQLs, SQLs, PQLs, and Opportunities beyond standard definitions.
• Sophisticated knowledge of lead scoring, including behavioral vs. demographic scoring, MQL thresholds, and the connection to sales handoff quality.
• Experience owning the full lifecycle of webinar campaigns, from platform setup (Zoom Webinars, ON24, or similar) to post-event nurture.
• Strong executive presence, with experience presenting campaign strategy and performance to senior leadership.
• Demonstrated ability to thrive in a high-velocity environment with frequent product launches and shifting priorities.
• Exceptional written communication skills for campaign copy and executive summaries.
• Experience with Google Analytics, Salesforce, and modern martech stacks, understanding data flow from touchpoint to closed-won.
• Cross-functional fluency, with experience collaborating with Product, Product Marketing, Web, and Sales teams.

Nice to have

• Marketing experience targeting developer or technical audiences.
• Experience marketing developer tools, open-source software, or infrastructure products.
• History of building ABM programs alongside broader demand generation efforts.
• Contributions to a campaign playbook adopted by others.
• Experience thriving in environments where quarterly plans quickly become outdated.

Skills & tools

• Marketo
• Google Analytics
• Salesforce
• Zoom Webinars (or ON24)

Practical notes

Docker does not offer visa sponsorship for this role. Benefits include quarterly Whaleness Days, an end-of-year Whaleness break, home office setup, 16 weeks paid parental leave (after 6 months), a $100 USD net/month technology stipend, a flexible PTO plan, a training stipend, and equity. Medical benefits, retirement, and holidays vary by country. This is a remote-first culture.