Senior Social Media Advertising Strategist
Job description
Senior Social Media Advertising Strategist at directive.
About the role
Directive is seeking a Senior Social Media Advertising Strategist to manage client social media accounts. This role involves creating and executing custom strategies, communicating with clients, and ensuring successful delivery of paid social campaigns. You will gain experience building high-performing paid strategies for B2B businesses in technology, industrial, and services sectors.
Key facts
What you'll do
- Lead and oversee multiple social media accounts for clients.
- Provide direct support to client contacts.
- Communicate weekly with vendors and operational partners to align on tasks and quality.
- Develop quarterly strategies for clients.
- Create, maintain, and optimize budgets for paid media campaigns.
- Understand client positioning and unique value propositions.
- Verify accurate lead routing within CRM systems.
- Manage personal productivity and utilization.
- Collaborate with the Associate Director to achieve internal and client goals.
- Understand the value of programmatic campaigns.
- Drive cross-sells, upsells, and referrals through client relationships.
- Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting.
- Travel to visit clients approximately once per year, per client, or as needed.
Requirements
- 2+ years of experience at a performance or digital marketing agency, with hands-on B2B client support.
- Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads.
- Understanding of various LinkedIn Ad Units (e.g., conversation ads, document ads, CTV).
- Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, and 6Sense.
- Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, or Excel to make data-driven decisions.
- Ability to drive and measure results via OCT.
- Experience with audience segmentation by tier and job title.
- Proven and measurable success with mid-market or enterprise accounts.
- Ability to translate and articulate strategy, and tell stories with data.
- Competitive and curious problem-solver.
- Stays current with industry trends and seeks growth opportunities.
- Ability to organize, prioritize, and manage multiple projects simultaneously.
- Quality-obsessed approach to advertising.
Practical notes
Medical, dental, vision plans are offered, including a 100% employer-paid plan for the employee and a 50% contribution for dependents. Benefits include mental health support (Spring Health, Headspace), physical health support (Omada, Carrott, Aaptiv, One Medical), unlimited PTO (2-week minimum), paid company holidays, birthday off, end-of-year recharge (Dec 24
Jan 1), and paid parental leave. A 401(k) with a 3% company match is provided, along with an annual bonus based on tenure. This is a remote-first position within the US, with an option to work from the Irvine, CA office. Reliable internet access and a professional background are required. Inquiries for reasonable accommodations can be sent to careers@directiveconsulting.com.