Social Media Advertising Strategist (Remote Canada)

About the role

Directive is seeking a Social Media Advertising Strategist to manage paid social accounts for B2B clients. This client-facing position involves developing and executing custom strategies, optimizing campaigns, and fostering strong client relationships. You will work with B2B businesses across technology, industrial, and services sectors.

Key facts

What you'll do

• Lead and manage multiple social media advertising accounts.
• Provide direct support to client contacts.
• Communicate weekly with vendors and operational partners to ensure alignment and quality.
• Develop quarterly strategies for clients.
• Create, maintain, and optimize paid media campaign budgets.
• Understand client positioning and value propositions.
• Confirm accurate lead routing within CRM systems.
• Manage personal productivity and utilization targets.
• Collaborate with the Associate Director to achieve internal and client goals.
• Understand the value of programmatic advertising campaigns.
• Drive cross-sells, upsells, and referrals through client relationships.
• Execute and optimize LinkedIn advertising campaigns, including ad copywriting, target audience development, and targeting.

Requirements

• 2+ years of experience at a performance or digital marketing agency, with hands-on B2B client support.
• Extensive knowledge of paid social advertising campaigns, especially LinkedIn Ads.
• Familiarity with various LinkedIn Ad Units (e.g., conversation ads, document ads, CTV).
• Proficiency with advertising platforms and tools like LinkedIn Campaign Manager, Zoominfo, and 6Sense.
• Strong grasp of paid media principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools such as Google Analytics, GA4, and Excel to make data-driven decisions.
• Proven ability to drive and measure results via North Star Metrics (NSMs).
• Experience with audience segmentation by tier and job title.
• Demonstrated success with mid-market or enterprise accounts.
• Capability to articulate strategy and present data-driven narratives.
• Competitive and curious mindset, with a problem-solving approach.
• Stays current with industry trends and seeks growth opportunities.
• Ability to organize, prioritize, and manage multiple projects simultaneously.
• Focus on quality in advertising campaigns.
• Willingness to travel to client sites approximately once per year per client, or as needed.
• Must have established and current work authorization and permanently reside in Canada.

Skills & tools

• LinkedIn Ads
• LinkedIn Campaign Manager
• Zoominfo
• 6Sense
• Google Analytics
• GA4
• Excel
• CRM systems
• Slack
• Zoom

Practical notes

• Comprehensive medical, dental, and vision plans, with a 100% employer-paid option for employees and 50% contribution for dependents.
• Benefits include mental health support (Spring Health, Headspace), physical wellness (Omada, Carrott, Aaptiv, One Medical), unlimited PTO (2-week minimum), paid company holidays, birthday off, end-of-year recharge (Dec 24
• Jan 1), and paid parental leave.
• 401(k) with a 3% company match.
• Annual bonus based on tenure.
• This is a remote-first role, requiring reliable internet access and a professional background for virtual collaboration.
• Applicants needing accommodations for the application process should contact careers@directiveconsulting.com.