Social Media Advertising Strategist

About the role

This client-facing position involves managing social media accounts, developing custom strategies, and coordinating with clients and internal teams on paid social deliverables. You will build high-performing paid strategies for B2B clients in technology, industrial, and services sectors. This role focuses on driving measurable results and client satisfaction.

Key facts

What you'll do

• Lead and manage multiple social media accounts for clients.
• Provide direct support to client contacts.
• Communicate weekly with vendors and operational partners to align on tasks and quality.
• Develop quarterly strategies for clients.
• Create, maintain, and optimize budgets for paid media campaigns.
• Understand client positioning and unique value propositions.
• Verify accurate lead routing within CRM systems.
• Manage personal productivity and utilization.
• Collaborate with an Associate Director to achieve internal and client goals.
• Understand the value of programmatic campaigns.
• Drive cross-sells, upsells, and referrals through client relationships.
• Execute and optimize LinkedIn advertising campaigns, including ad copywriting and targeting.

Requirements

• 2+ years of experience at a performance or digital marketing agency, with B2B client support.
• Extensive knowledge of paid social advertising campaigns, especially LinkedIn Ads.
• Familiarity with various LinkedIn Ad Units (e.g., conversation ads, document ads, CTV).
• Proficiency with advertising platforms like LinkedIn Campaign Manager, Zoominfo, and 6Sense.
• Strong grasp of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools such as Google Analytics, GA4, or Excel.
• Experience with audience segmentation by tier and job title.
• Proven success with mid-market or enterprise accounts.
• Ability to articulate strategy and tell stories using data.
• Strong problem-solving skills, competitive and curious.
• Keeps up-to-date with industry trends and seeks opportunities for growth.
• Capable of organizing, prioritizing, and managing multiple projects simultaneously.
• Focus on quality in advertising efforts.
• Willingness to travel to client sites approximately once per year per client, or as needed.

Skills & tools

• LinkedIn Campaign Manager
• Zoominfo
• 6Sense
• Google Analytics
• GA4
• Excel

Practical notes

This role is 100% remote within the United States. The company offers medical, dental, and vision plans (including a 100% employer-paid plan for the employee and 50% for dependents), mental health support (Spring Health, Headspace), physical health benefits (Omada, Carrott, Aaptiv, One Medical), unlimited PTO (with a 2-week minimum), paid company holidays, your birthday off, end-of-year recharge (December 24

January 1), and paid parental leave. A Traditional and Roth 401(k) with a 3% company match is provided. Applicants must have reliable internet access and a professional background. For accommodation requests during the application process, contact careers@directiveconsulting.com.