SEO Strategist (Remote Canada)

About the role

This client-facing position is central to developing and executing tailored SEO and content strategies for B2B clients. You will manage daily client deliverables, build comprehensive marketing plans, and serve as the primary communication link between clients and internal teams.

Key facts

What you'll do

• Develop and implement customized SEO and content strategies, incorporating best practices and client-specific goals.
• Analyze performance data from sources like Google Analytics, CRM, SEMRush, and Ahrefs to set and track client objectives.
• Oversee the execution of strategies, coordinating tasks with internal specialists and clients using Asana.
• Manage content creation projects, ensuring quality and timely delivery in collaboration with writers and designers.
• Act as the main point of contact for clients, fostering strong relationships and providing strategic guidance.
• Communicate progress, insights, and recommendations to clients through bi-weekly meetings, monthly reports, quarterly reviews, and bi-annual business presentations.
• Identify opportunities for client business growth and service expansion.

Requirements

• Demonstrated success in applying SEO principles, including keyword research, on-page optimization, and link building.
• Strong analytical abilities to interpret website traffic and SEO metrics.
• Excellent client-facing communication and relationship management skills.
• Proficiency with SEO tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog.
• Proven project and time management capabilities.
• Agency experience is required.
• Experience in B2B tech and/or SaaS is required.
• A proactive approach to staying current with industry trends, including AI and automation in marketing.

Nice to have

• Experience with LTV:CAC modeling, customer generation, Share of SERP, and content production.

Skills & tools

• Google Analytics
• SEMRush
• Ahrefs
• Google Search Console
• Screaming Frog
• Asana
• Slack

Practical notes

• Must have current and permanent work authorization in Canada.
• Requires a dedicated home office setup with reliable internet access.
• Benefits include medical, dental, vision, disability, and life insurance, mental health support, physical wellness programs, unlimited PTO with a 2-week minimum, paid holidays, birthday off, year-end closure, paid parental leave, 401(k) with company match, and an annual bonus.
• Annual anniversary trip with peers and leadership.