Paid Social Strategist (Remote US)

About the role

Join a leading B2B marketing agency focused on driving tangible business outcomes for clients. This client-facing position involves managing daily deliverables and crafting custom paid social strategies. You will develop high-performing paid strategies for B2B companies across technology, industrial, and services sectors.

Key facts

What you'll do

• Lead and manage a portfolio of social media accounts.
• Provide direct support to client contacts.
• Communicate weekly with vendors and operational partners to ensure task alignment and quality.
• Develop quarterly strategies for clients.
• Create, maintain, and optimize budgets for paid media campaigns.
• Understand client positioning and unique value propositions.
• Verify accurate lead routing within CRM systems.
• Manage personal productivity and utilization.
• Collaborate with an Associate Director to achieve internal and client goals.
• Understand the value of programmatic campaigns.
• Drive cross-sells, upsells, and referrals through client relationships.
• Execute and optimize LinkedIn advertising campaigns, including ad copywriting, target audience development, and targeting.

Requirements

• 2+ years of experience at a performance or digital marketing agency, with hands-on B2B client support.
• Extensive knowledge of paid social advertising campaigns, especially LinkedIn Ads.
• Familiarity with various LinkedIn Ad Units, such as conversation ads, document ads, and CTV.
• Proficiency in advertising platforms and tools like LinkedIn Campaign Manager, Zoominfo, and 6Sense.
• Strong grasp of paid media principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools such as Google Analytics, GA4, or Excel to make informed decisions.
• Proven ability to drive and measure results via North Star Metrics (NSMs).
• Experience with audience segmentation by tier and job title.
• Demonstrated success with mid-market or enterprise accounts.
• Capability to articulate strategy and present data-driven narratives.
• A problem-solving mindset, combining competitiveness with curiosity.
• Commitment to staying current with industry trends and sharing knowledge.
• Ability to organize, prioritize, and manage multiple projects simultaneously.
• Focus on quality in advertising efforts.

Nice to have

• Travel to client sites approximately once per year per client, or as needed.

Skills & tools

• LinkedIn Campaign Manager
• Zoominfo
• 6Sense
• Google Analytics
• GA4
• Excel
• Slack
• Zoom

Practical notes

• Benefits include medical, dental, vision plans (100% employer-paid plan for employee, 50% for dependents), disability, and life insurance.
• Mental health support via Spring Health and Headspace.
• Physical health support via Omada, Carrott, Aaptiv, and One Medical.
• Unlimited PTO (2-week minimum), paid company holidays, birthday off, and end-of-year recharge (Dec 24
• Jan 1).
• Paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• This role is 100% remote within the US, with an option to work from the Irvine, CA office.
• Reliable internet access and a professional background are required.
• For accommodation requests during the application process, contact careers@directiveconsulting.com.