Paid Social Manager (Remote Canada)

About the role

Directive is seeking a Paid Social Strategist to manage client accounts and develop custom strategies for B2B businesses. This client-facing role involves direct communication with clients and internal teams to execute paid social deliverables. You will build high-performing paid strategies for clients in the Technology, Industrial, and Services sectors.

Key facts

What you'll do

• Lead and manage a portfolio of social media accounts.
• Provide direct support and communication to client contacts.
• Coordinate weekly with vendors and operational partners to ensure task alignment and quality.
• Develop quarterly strategies for assigned clients.
• Create, manage, and optimize budgets for paid media campaigns.
• Understand client positioning and unique value propositions.
• Verify accurate lead routing within CRM systems.
• Manage personal productivity and utilization targets.
• Collaborate with the Associate Director to achieve internal and client objectives.
• Understand the value of Programmatic campaigns.
• Identify and pursue cross-sell, upsell, and referral opportunities through client relationships.
• Execute and optimize LinkedIn advertising campaigns, including ad copywriting, target audience development, and targeting for maximum ROI.

Requirements

• 2+ years of experience in a performance or digital marketing agency, with hands-on B2B client support.
• Deep knowledge of paid social advertising campaigns, specifically LinkedIn Ads.
• Familiarity with various LinkedIn Ad Units like conversation ads, document ads, and CTV.
• Proficiency in advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, and 6Sense.
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, or Excel to make data-driven decisions.
• Proven ability to drive and measure results via North Star Metrics (NSMs).
• Experience with audience segmentation by tier and job title.
• Demonstrated success with mid-market or enterprise accounts.
• Ability to translate strategy and articulate data-driven stories.
• Strong problem-solving skills, with a competitive and curious mindset.
• Commitment to staying current with industry trends and sharing knowledge.
• Ability to organize, prioritize, and manage multiple projects simultaneously.
• High standards for quality in advertising work.
• Willingness to travel to client sites approximately once per year per client, or as needed.
• Must have established and current work authorization and permanently reside in Canada.

Practical notes

Benefits include medical, dental, and vision plans (100% employer-paid for employee, 50% for dependents), mental health support (Spring Health, Headspace), physical health support (Omada, Carrott, Aaptiv, One Medical), unlimited PTO (2-week minimum), paid company holidays, birthday off, end-of-year recharge (Dec 24

Jan 1), paid parental leave, and 401(k) with a 3% company match. This is a remote-first role; you will need reliable internet access and a professional background for virtual meetings.