Senior Paid Social Strategist

About the role

Directive is seeking a Senior Paid Social Strategist to manage client accounts and develop custom strategies. This client-facing position involves daily deliverables, budget management, and communication with both clients and internal teams. You will build high-performing paid social strategies for B2B clients across various industries.

Key facts

What you'll do

• Lead and oversee multiple social media accounts for clients.
• Provide direct support and communication to client contacts.
• Coordinate weekly with vendors and operational partners to ensure task alignment and quality.
• Develop quarterly strategies for assigned clients.
• Create, maintain, and optimize budgets for paid media campaigns.
• Understand client positioning and unique value propositions.
• Verify accurate lead routing within CRM systems.
• Manage personal productivity and utilization rates.
• Collaborate with the Associate Director to meet internal and client objectives.
• Understand the value of Programmatic campaigns.
• Identify and pursue cross-sell, upsell, and referral opportunities through client relationships.
• Implement and optimize advertising campaigns on LinkedIn, including ad copywriting, target audience development, and targeting.

Requirements

• 2+ years of experience in a performance or digital marketing agency, with hands-on B2B client support.
• Extensive knowledge of paid social advertising campaigns, particularly LinkedIn Ads.
• Familiarity with various LinkedIn Ad Units, such as conversation ads, document ads, and CTV.
• Proficiency in advertising platforms and tools like LinkedIn Campaign Manager, Zoominfo, and 6Sense.
• Strong grasp of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, or Excel to make data-driven decisions.
• Proven ability to drive and measure results via North Star Metrics (NSMs).
• Experience with audience segmentation by tier and job title.
• Demonstrated success with mid-market or enterprise accounts.
• Capability to translate and articulate strategy and present data-driven narratives.
• A problem-solving mindset, combining competitiveness with curiosity.
• A commitment to staying current with industry trends and sharing knowledge.
• Ability to organize, prioritize, and manage multiple projects concurrently.
• A strong focus on quality in advertising.

Nice to have

• Experience with programmatic campaigns.

Skills & tools

• LinkedIn Ads
• LinkedIn Campaign Manager
• Zoominfo
• 6Sense
• Google Analytics
• GA4
• Excel
• CRM systems (for lead routing)
• Slack
• Zoom

Practical notes

• Travel to clients approximately once per year per client, or as needed.
• Comprehensive benefits package including medical, dental, vision (100% employer-paid plan for employee, 50% for dependents), disability, and life insurance.
• Mental health support through Spring Health and Headspace.
• Physical health benefits including Omada, Carrot fertility support, Aaptiv workouts, and One Medical membership.
• Unlimited PTO (minimum 2 weeks), paid company holidays, birthday off, and end-of-year recharge (December 24
• January 1).
• Paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• This is a remote-first role within the US, with an option to work from the Irvine, CA office.
• Must have reliable internet access and a professional background for virtual work.
• For accommodation requests during the application process, contact careers@directiveconsulting.com.