Paid Social Manager (Remote US)

About the role

Directive is looking for a Paid Social Manager to oversee client accounts and develop custom strategies. This client-facing position involves managing daily deliverables and coordinating with both clients and internal teams. You will build high-impact paid social strategies for B2B companies across various industries.

Key facts

What you'll do

• Lead and manage a portfolio of social media accounts.
• Provide direct support to client contacts.
• Communicate weekly with vendors and partners to ensure task alignment and quality.
• Develop quarterly strategies for clients.
• Create, maintain, and optimize paid media campaign budgets.
• Understand client positioning and unique value propositions in depth.
• Verify accurate lead routing within CRM systems.
• Manage personal productivity and utilization rates.
• Collaborate with the Associate Director to achieve internal and client objectives.
• Understand the value of Programmatic campaigns.
• Drive cross-sells, upsells, and referrals through client relationships and professional networks.
• Execute and optimize LinkedIn advertising campaigns, including ad copywriting, target audience development, and targeting to maximize ROI.

Requirements

• 2+ years of experience in a performance or digital marketing agency, with hands-on B2B client experience.
• Extensive knowledge of paid social advertising campaigns, especially LinkedIn Ads.
• Familiarity with various LinkedIn Ad Units like conversation ads, document ads, and CTV.
• Proficiency in advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, and 6Sense.
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, or Excel to make data-driven decisions.
• Proven ability to deliver measurable results via OCT.
• Experience with audience segmentation by tier and job title.
• Demonstrated success with mid-market or enterprise accounts.
• Ability to articulate strategy and present data-driven narratives.
• Competitive and curious mindset, with strong problem-solving skills.
• Stays current with industry trends and seeks opportunities for growth and knowledge sharing.
• Ability to organize, prioritize, and manage multiple projects simultaneously.
• Focus on quality and ethical advertising practices.
• Willingness to travel to client sites approximately once per year per client, or as needed.

Practical notes

• Benefits include medical, dental, vision plans (100% employer-paid option for employee, 50% for dependents), disability, and life insurance.
• Additional benefits cover mental health (Spring Health, Headspace), physical health (Omada, Carrott, Aaptiv, One Medical), and financial planning (401k with 3% company match).
• Time off includes unlimited PTO (minimum 2 weeks), paid company holidays, your birthday off, and an end-of-year recharge period (Dec 24
• Jan 1). Paid parental leave is also provided.
• This is a remote-first role within the US, requiring a reliable internet connection and a professional background for virtual meetings.
• Travel to visit clients is expected about once per year per client.
• For accommodation requests during the application process, contact careers@directiveconsulting.com.