Senior Paid Media Strategist

About the role

We are seeking a skilled professional to manage and grow paid media campaigns for our B2B clients. This role involves developing strategic plans, executing campaigns across various platforms, and ensuring client success through data-driven insights.

Key facts

What you'll do

• Lead a portfolio of paid media accounts, serving as a primary point of contact for clients.
• Collaborate with vendors and internal teams to ensure smooth campaign execution and quality.
• Develop and present quarterly paid media strategies tailored to client objectives.
• Create, manage, and optimize budgets for paid media initiatives across multiple channels.
• Understand client positioning and value propositions to inform campaign messaging.
• Ensure accurate lead routing within CRM systems.
• Execute and refine PPC campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copy, and audience targeting to maximize return on investment.

Requirements

• A minimum of 3 years of experience in a performance or digital marketing agency setting.
• Demonstrated experience working with B2B SaaS or technology clients within an agency.
• Extensive knowledge of paid search and paid social advertising, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Proficiency with advertising platforms such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
• A strong grasp of PPC fundamentals, including keyword research, ad copywriting, bid management, and campaign optimization.
• The ability to analyze campaign performance data using tools like Google Analytics, GA4, or Excel to inform decisions.
• Proven success in driving measurable results for mid-market or enterprise accounts.
• The capacity to organize, prioritize, and manage multiple projects concurrently.

Nice to have

• A unique perspective on delivering value for SaaS companies.
• The ability to translate strategy into clear narratives supported by data.
• A competitive and curious mindset, with a talent for problem-solving.
• A commitment to staying current with industry trends, including the application of AI and automation in marketing.
• A dedication to quality and ethical advertising practices.

Skills & tools

• Google Ads
• Facebook Ads
• LinkedIn Ads
• Google Analytics (including GA4)
• Excel
• CRM systems

Practical notes

• Occasional travel for client visits, approximately once per year per client or as needed.
• Comprehensive medical, dental, and vision plans, with 100% employer-paid options for employees.
• Access to mental wellness resources, including therapy and meditation apps.
• Physical wellness benefits, such as a gym membership program.
• Unlimited Paid Time Off (with a minimum of 2 weeks), paid holidays, birthday off, year-end closure, and paid parental leave.
• 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Annual anniversary trip for team building and entertainment.
• This is a remote-first position within the US.
• Candidates must have existing work authorization for the United States.