Paid Media Lead (Remote US)

About the role

This position is for a client-facing expert responsible for managing and optimizing paid advertising campaigns for SaaS and tech businesses. You will develop and execute strategies focused on driving qualified leads and customer acquisition.

Key facts

What you'll do

• Manage a portfolio of paid media accounts, serving as a primary point of contact for clients.
• Collaborate with vendors and partners to ensure smooth campaign execution and quality.
• Develop quarterly paid media strategies tailored to client objectives.
• Create, manage, and optimize budgets for campaigns across various platforms.
• Understand client value propositions and ensure accurate lead routing within CRMs.
• Execute and refine PPC campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copy, and audience targeting.

Requirements

• A minimum of 3 years of experience in a performance or digital marketing agency setting.
• Demonstrated experience working with B2B SaaS or tech clients in an agency environment.
• In-depth knowledge of paid search and paid social advertising, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Proficiency with advertising platforms such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
• Strong grasp of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign data using tools like Google Analytics, GA4, or Excel to inform decisions.
• Proven success in managing mid-market or enterprise-level accounts.
• Ability to organize, prioritize, and manage multiple projects concurrently.

Nice to have

• Experience with programmatic advertising campaigns.
• A unique perspective on delivering value for SaaS companies.
• Ability to translate strategy and data into compelling narratives.
• A curious and problem-solving mindset.
• A drive to stay current with industry trends, including AI and automation in marketing.

Skills & tools

• Google Ads
• Facebook Ads
• LinkedIn Ads
• Google Analytics / GA4
• Excel
• Facebook Business Manager
• LinkedIn Campaign Manager

Practical notes

• This role is fully remote within the United States.
• Benefits include medical, dental, vision, disability, and life insurance, with a 100% employer-paid plan for employees and 50% for dependents.
• Additional benefits include mental health support (Spring Health, Headspace), gym membership (Gympass), unlimited PTO (minimum 2 weeks), paid holidays, birthday off, year-end closure, paid parental leave, 401(k) with a 3% company match, and an annual bonus.
• An annual anniversary trip is provided for employees.
• Travel to visit clients is required approximately once per year per client, or as needed.
• Applicants requiring accommodations during the application or interview process should contact careers@directiveconsulting.com.