Paid Social Strategist (Remote Canada)

About the role

Join a leading B2B marketing agency focused on driving tangible business outcomes for clients. This client-facing position involves developing and executing custom paid social strategies for B2B companies in the technology, industrial, and services sectors. You will manage client relationships, oversee deliverables, and optimize campaigns to achieve measurable results.

Key facts

What you'll do

• Lead and manage a portfolio of social media accounts for clients.
• Act as the primary point of contact and support for client stakeholders.
• Maintain regular communication with vendors and partners to ensure alignment and quality.
• Develop quarterly strategic plans for client accounts.
• Create, manage, and optimize budgets for paid media campaigns.
• Understand client positioning and unique selling propositions.
• Verify accurate lead routing within CRM systems.
• Manage personal productivity and utilization rates.
• Collaborate with the Associate Director to meet internal and client objectives.
• Understand the value and application of programmatic advertising.
• Identify opportunities for cross-sells, upsells, and referrals through client relationships.
• Execute and optimize LinkedIn advertising campaigns, including ad copy, audience development, and targeting.

Requirements

• 2+ years of experience in a performance or digital marketing agency, with direct B2B client support.
• Extensive knowledge of paid social advertising campaigns, specifically LinkedIn Ads.
• Familiarity with various LinkedIn Ad Units such as conversation ads, document ads, and CTV.
• Proficiency in advertising platforms and tools like LinkedIn Campaign Manager, Zoominfo, and 6Sense.
• Strong grasp of paid media principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, or Excel to inform decisions.
• Proven ability to drive and measure results using North Star Metrics (NSMs).
• Experience with audience segmentation by tier and job title.
• Demonstrated success with mid-market or enterprise accounts.
• Capability to articulate strategy and present data-driven narratives.
• A competitive yet curious mindset, with a problem-solving approach.
• A proactive interest in industry trends and continuous learning.
• Ability to organize, prioritize, and manage multiple projects concurrently.
• A commitment to quality in advertising.
• Willingness to travel to client sites approximately once per year per client, or as needed.

Nice to have

• Experience with other analytics platforms beyond those listed.

Skills & tools

• LinkedIn Ads
• LinkedIn Campaign Manager
• Zoominfo
• 6Sense
• Google Analytics
• GA4
• Excel
• CRM systems (for lead routing)
• Slack
• Zoom

Practical notes

• This is a remote role for candidates residing in Canada.
• Applicants must have established and current work authorization and permanently reside in Canada.
• Benefits include 100% employer-paid medical, dental, and vision plans for the employee, with a 50% contribution for dependents.
• Additional benefits cover mental health (Spring Health, Headspace), physical health (Omada, Carrott, Aaptiv, One Medical), time off (unlimited PTO with 2-week minimum, paid holidays, birthday off, end-of-year recharge from Dec 24
• Jan 1, paid parental leave), and financial support (401k with 3% company match, annual bonus).
• The role requires reliable internet access and a professional home office setup.
• Accommodations for the application process can be requested via careers@directiveconsulting.com.