Motion & Graphic Designer

About the role

We are seeking a creative and driven designer to produce impactful visual assets for performance-driven advertising campaigns. You will translate campaign objectives into compelling visuals that capture attention and achieve client goals across various digital platforms. This role offers a chance to grow your skills in a dynamic agency setting where design directly influences business success.

Key facts

What you'll do

• Create engaging design elements for ads and landing pages, informed by data to enhance key marketing performance indicators.
• Develop short-form video content and motion graphics suitable for social media advertising on platforms like LinkedIn, Meta, and YouTube.
• Adapt existing video content into effective ad units, ensuring they meet platform-specific requirements and audience engagement needs.
• Work with media and content specialists to ensure motion graphics align with audience understanding and campaign objectives.
• Maintain visual consistency across all static, motion, and video materials, while creatively adjusting for different audiences and platforms.
• Collaborate with internal and client teams to grasp business aims, target demographics, and data points for A/B testing and data-informed design.
• Implement and test A/B experiments and other optimization strategies using conversion rate optimization tools.
• Conduct user research, usability testing, and analyze heatmaps to gather insights and support design choices.
• Continuously refine designs based on feedback, data analysis, and testing outcomes.
• Manage multiple design projects concurrently, providing status updates and incorporating feedback to meet stakeholder needs.
• Stay current with industry developments, best practices, and new technologies in conversion rate optimization and user experience design.

Requirements

• 1-3 years of experience in graphic design, with a focus on performance marketing creative and conversion rate optimization.
• 1 year of experience creating motion graphics.
• Proficiency in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.
• Foundational skills in video editing and motion graphics using Adobe Premiere Pro, After Effects, or comparable software.
• Strong communication and teamwork abilities, with experience working effectively in cross-functional teams.
• Understanding and practical application of performance marketing metrics such as A/B testing, CRO analytics, and heatmapping.
• A proactive approach to learning about AI and automation's role in marketing and operations.

Nice to have

• Experience with user research, usability testing, and heatmap analysis tools.

Skills & tools

• Adobe Creative Suite (Figma, Photoshop, Illustrator, InDesign)
• Adobe Premiere Pro
• Adobe After Effects
• Optimizely
• Unbounce
• Crazyegg

Practical notes

• This is a remote position within the United States.
• Benefits include medical, dental, vision, disability, and life insurance, with a 100% employer-paid plan for employees and a 50% contribution for dependents.
• Support for mental and physical well-being includes access to therapists, meditation resources, physical therapy, fertility support, virtual workouts, and a complimentary One Medical membership.
• Generous time off includes unlimited PTO (with a 2-week minimum), paid company holidays, your birthday off, an end-of-year break from December 24 to January 1, and paid parental leave.
• Financial benefits include a 401(k) with a 3% company match and an annual bonus based on tenure.
• Applicants must have established work authorization in the United States.