Motion & Graphic Designer

About the role

We are seeking a creative and driven designer to produce engaging visuals for performance-driven advertising. You will be responsible for bringing campaign ideas to life across various digital platforms, focusing on creating assets that capture attention and achieve client objectives. This position offers a chance to learn, experiment, and directly influence business outcomes in a dynamic agency setting.

Key facts

What you'll do

• Develop impactful design elements, including ad sets and landing pages, informed by data to enhance key digital marketing indicators.
• Create short-form video content and motion graphics optimized for social media advertising on platforms like LinkedIn, Meta, and YouTube.
• Adapt existing video materials into effective ad units, ensuring they meet platform-specific requirements, aspect ratios, and audience engagement needs.
• Work with media and content specialists to ensure motion creative aligns with audience understanding and campaign targets.
• Maintain consistent branding across all visual and motion assets while creatively adjusting for different audiences and channels.
• Collaborate with internal and client teams to grasp business goals and target demographics, aiding in the creation of A/B tests and data-informed designs.
• Implement and test design variations using conversion rate optimization tools.
• Analyze user behavior through research, usability testing, and heat mapping to support design choices.
• Continuously refine designs based on feedback, data insights, and testing results.
• Manage multiple design projects concurrently, providing status updates and responding to feedback from project management and stakeholders.
• Stay current with industry advancements in conversion rate optimization and user experience design.

Requirements

• 1-3 years of experience in graphic design, with a focus on performance marketing creative and conversion rate optimization.
• 1 year of experience creating motion graphics.
• Proficiency in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.
• Foundational skills in video editing and motion graphics using tools like Adobe Premiere Pro or After Effects.
• Strong communication and teamwork abilities, with experience collaborating across different teams.
• Understanding and application of performance marketing metrics such as A/B testing, CRO analytics, and heatmapping.
• A proactive approach to learning about how AI and automation can improve marketing and operational processes.

Nice to have

• Experience with CRO tools like Optimizely, Unbounce, or Crazyegg.
• Familiarity with user research and usability testing methodologies.

Skills & tools

• Adobe Creative Suite (Figma, Photoshop, Illustrator, InDesign)
• Adobe Premiere Pro
• Adobe After Effects
• Conversion Rate Optimization (CRO) tools
• A/B Testing
• Heatmapping
• User Research

Practical notes

• This role is fully remote and can be performed from your home office.
• The company offers a set living wage.
• Benefits include medical, dental, vision, disability, and life insurance, with a 100% employer-paid plan for the employee and 50% for dependents.
• Support for mental and physical well-being includes access to therapists, meditation apps, physical therapy, fertility support, virtual workouts, and primary care membership.
• Time off includes unlimited PTO (with a 2-week minimum), paid company holidays, your birthday off, an end-of-year break, and paid parental leave.
• Financial benefits include a 401(k) with a 3% company match and an annual bonus based on tenure.
• Must have reliable internet access and a professional home office setup.
• Must be able to remain stationary for extended periods and observe/interpret written and verbal communication.
• Reasonable accommodations are available for individuals with disabilities.