Motion & Graphic Designer

About the role

We are seeking a creative and driven designer to develop impactful visual assets for performance-driven advertising campaigns. You will bring campaign concepts to life across various digital platforms, producing visuals designed to capture attention and achieve client business goals. This role offers a chance to experiment, learn, and directly influence marketing outcomes in a dynamic agency setting.

Key facts

What you'll do

• Create engaging design elements for advertisements and landing pages, informed by data to enhance key digital marketing performance indicators.
• Produce short-form video content and motion graphics tailored for social media advertising on platforms like LinkedIn, Meta, and YouTube.
• Adapt existing video materials into effective ad units, ensuring they meet platform-specific requirements for size, aspect ratio, and viewer engagement.
• Work with media and content teams to ensure motion creative aligns with audience understanding and campaign objectives.
• Maintain brand consistency across all visual and motion assets, while creatively adjusting for different audiences and platforms.
• Collaborate with internal and client teams to understand business objectives, target demographics, and data points for data-driven design and A/B testing.
• Implement and manage A/B tests and other experiments using conversion rate optimization tools such as Optimizely, Unbounce, or Crazyegg.
• Analyze user behavior through research, usability testing, and heat mapping to inform design choices.
• Continuously refine designs based on feedback, data analysis, and testing results.
• Manage multiple design projects concurrently, providing status updates, incorporating feedback, and ensuring project requirements are met.
• Stay informed about current industry trends, best practices, and new technologies in conversion rate optimization and user experience design.

Requirements

• 1-3 years of experience in graphic design, with a focus on performance marketing creative and conversion rate optimization.
• 1 year of experience creating motion graphics.
• Proficiency in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.
• Basic experience with video editing and motion graphics using Adobe Premiere Pro, After Effects, or similar software.
• Strong communication and collaboration abilities, with a capacity to work effectively with diverse teams.
• Understanding and application of performance marketing concepts such as A/B testing, conversion rate analytics, and heat mapping, with experience designing for performance campaigns.
• A proactive approach to learning about industry advancements, including the application of AI and automation in marketing.

Nice to have

• Experience with user research and usability testing.

Skills & tools

• Adobe Creative Suite (Figma, Photoshop, Illustrator, InDesign)
• Adobe Premiere Pro
• Adobe After Effects
• Optimizely
• Unbounce
• Crazyegg

Practical notes

• This is a remote position based in Canada.
• The annual base salary range is $70,000 - $95,000 CAD.
• Benefits include medical, dental, vision, disability, and life insurance, with a 100% employer-paid plan for the employee and a 50% contribution for dependents.
• Additional benefits support mental and physical well-being, including therapy access, meditation apps, physical therapy, fertility support, virtual workouts, and primary care membership.
• Time off includes unlimited PTO (with a 2-week minimum), paid holidays, your birthday off, a year-end break from December 24 to January 1, and paid parental leave.
• Financial benefits include a 401(k) with a 3% company match and an annual bonus based on tenure.
• Candidates must have established and current work authorization and permanently reside in Canada.
• A laptop (PC or Mac) and reliable internet access are required.
• Applicants must be able to remain stationary for extended periods and observe/interpret written and verbal communication.
• Reasonable accommodations are available for individuals with disabilities during the application and hiring process. Inquiries can be directed to careers@directiveconsulting.com.