Meta Strategist (Remote US)

About the role

This client-facing position involves managing social media accounts, developing custom strategies, and coordinating with clients and internal teams on paid social deliverables. You will build high-performing paid strategies for B2B clients across various industries. This role is internally known as Account Strategist, Paid Social.

Key facts

What you'll do

• Lead and manage a portfolio of social media accounts.
• Provide direct support to client contacts.
• Communicate weekly with vendors and partners to align on tasks, quality, and improvements.
• Create quarterly strategies for clients.
• Develop, maintain, and optimize budgets for paid media campaigns.
• Understand client positioning and unique value propositions.
• Verify accurate lead routing within CRMs.
• Manage personal productivity and utilization.
• Collaborate with an Associate Director to achieve internal and client goals.
• Understand the value of Programmatic campaigns.
• Drive cross-sells, upsells, and referrals through client relationships.
• Execute and optimize LinkedIn advertising campaigns, including copywriting, target audience development, and targeting.

Requirements

• 2+ years of experience at a performance or digital marketing agency, with hands-on B2B client support.
• Extensive knowledge of paid social advertising campaigns, specifically LinkedIn Ads or Meta Ads.
• Familiarity with various ad units within LinkedIn or Meta platforms (e.g., conversation ads, document ads, CTV).
• Proficiency in advertising platforms and tools like LinkedIn Campaign Manager, Meta Campaign Manager, Zoominfo, or 6Sense.
• Strong grasp of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools such as Google Analytics, GA4, or Excel to make data-driven decisions.
• Proven ability to achieve and measure results via OCT.
• Experience with audience segmentation by tier or job title.
• Demonstrated and measurable success with mid-market or enterprise accounts.
• Capability to translate strategy and present data-driven narratives.
• A competitive and curious approach to problem-solving.
• A commitment to staying current with industry trends and sharing knowledge.
• Ability to organize, prioritize, and manage multiple projects concurrently.
• A focus on quality in advertising.
• Willingness to travel to client sites approximately once per year per client, or as needed.

Practical notes

This role offers a comprehensive benefits package including medical, dental, vision, disability, and life insurance, with a 100% employer-paid plan for the employee and 50% for dependents. Benefits also cover mental health (Spring Health, Headspace), physical health (Omada, Carrott, Aaptiv, One Medical), and financial planning (401(k) with 3% company match). Time off includes unlimited PTO (2-week minimum), paid company holidays, your birthday off, and an end-of-year recharge period (December 24

January 1), plus paid parental leave. The company is remote-first within the US, with optional access to Irvine, California offices. Global opportunities may be available in Canada, the UK, and Australia for those with established work authorization and permanent residency. Reliable internet access and a professional background are required for this virtual role. Reasonable accommodations for the application process can be requested via careers@directiveconsulting.com.