Meta Strategist (Remote Canada) -Future Opening

About the role

Directive is seeking a Meta Strategist to manage client accounts and develop custom paid social strategies. This client-facing position involves creating and optimizing campaigns for B2B businesses in technology, industrial, and services sectors. You will play a key role in delivering measurable results and fostering client relationships.

Key facts

What you'll do

• Lead and oversee a portfolio of social media accounts.
• Provide direct support and communication to client contacts.
• Coordinate weekly with vendors and operational partners to ensure task alignment and quality.
• Develop quarterly strategies for clients.
• Manage and optimize budgets for paid media campaigns.
• Understand client positioning and unique selling points.
• Verify accurate lead routing within CRM systems.
• Maintain personal productivity and utilization targets.
• Collaborate with the Associate Director to achieve internal and client objectives.
• Grasp the value of programmatic advertising.
• Identify opportunities for cross-sells, upsells, and referrals through client relationships.
• Implement and refine advertising campaigns on LinkedIn, including ad copy, target audience development, and targeting.
• Travel to client sites approximately once per year per client, or as needed.

Requirements

• 2+ years of experience in a performance or digital marketing agency, with hands-on B2B client support.
• Extensive knowledge of paid social advertising campaigns, particularly LinkedIn Ads or Meta Ads.
• Familiarity with various ad units on LinkedIn or Meta platforms (e.g., conversation ads, document ads, CTV).
• Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Meta Campaign Manager, Zoominfo, and 6Sense.
• Strong understanding of paid advertising principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, or Excel to inform decisions.
• Proven ability to drive and measure results via North Star Metrics (NSMs).
• Experience with audience segmentation by tier and job title.
• Demonstrated success with mid-market or enterprise accounts.
• Capability to translate strategy and present data-driven narratives.
• A problem-solving mindset, combining competitiveness with curiosity.
• A commitment to staying current with industry trends and sharing knowledge.
• Skill in organizing, prioritizing, and managing multiple projects simultaneously.

Practical notes

• This is a future opening.
• Must have established and current work authorization and permanently reside in Canada.
• Benefits include medical, dental, vision, disability, life insurance (100% employer-paid plan for employee, 50% for dependents).
• Additional benefits cover mental health (Spring Health, Headspace), physical health (Omada, Carrott, Aaptiv, One Medical), and time off (unlimited PTO with 2-week minimum, paid holidays, birthday off, end-of-year recharge, paid parental leave).
• Financial benefits include traditional and Roth 401(k) with a 3% company match.
• This is a remote-first role, requiring a laptop (PC or Mac), virtual meeting tools (Zoom), and Slack.
• Reliable internet access and a professional background are essential.
• Accommodations for the application process can be requested via careers@directiveconsulting.com.