Digital Marketing Manager

About the role

This position focuses on developing and delivering a new, high-impact demand generation service for directive's clientele. You will manage a small portfolio of up to seven accounts, taking direct ownership of their performance marketing outcomes. The ideal candidate excels as a T-shaped marketer with extensive experience in SaaS, particularly in paid media, SEO, and conversion rate optimization. Success hinges on your ability to execute campaigns, engage clients effectively, present strategic plans, and consistently surpass performance targets.

Key facts

What you'll do

• Guide the success of small to medium-sized business clients across various marketing channels.
• Cultivate strong, confident, and empathetic client relationships.
• Organize and manage client accounts efficiently.
• Build rapport with key client contacts.
• Apply deep technical knowledge of strategy, paid media, SEO, and CRO within the tech sector.
• Demonstrate creativity in marketing approaches combined with a strong drive for measurable results.

Requirements

• Minimum of 2 years of experience in agency-side marketing.
• Minimum of 2 years of experience in performance marketing.
• Proven ability as a strategic thinker and a T-shaped marketer.
• Exceptional project management skills, ensuring timely and cost-effective completion of tasks.
• Willingness to travel as needed.
• Commitment to staying current with industry advancements, including the application of AI and automation in marketing.

Nice to have

• Background in the SaaS industry is preferred.

Skills & tools

• Strategy
• Paid Media
• SEO
• CRO
• Project Management
• Client Communication

Practical notes

• Must possess current and established work authorization for Canada.
• This role is fully remote.
• Requires a laptop (PC or Mac provided), computer software, and office productivity tools.
• Must be able to remain stationary for extended periods, interpret written and verbal communication, and maintain reliable internet access.
• Reasonable accommodations are available for individuals with disabilities.