Demand Generation Manager

About the role

This position focuses on developing and delivering a new, high-impact demand generation service for directive's clients. You will manage a portfolio of up to seven accounts, taking direct ownership of their performance marketing success. The ideal candidate excels as a T-shaped marketer with deep knowledge in SaaS performance marketing, including paid media, SEO, and CRO.

Key facts

What you'll do

• Lead client relationships with confidence and understanding, acting as a trusted advisor.
• Oversee project management and organization for your assigned client accounts.
• Cultivate strong professional connections with client points of contact.
• Implement and manage marketing strategies across paid media, SEO, and CRO for tech companies.
• Drive significant results for clients within a specialized role.

Requirements

• Minimum of 2 years of experience in agency-side marketing.
• Minimum of 2 years of experience in performance marketing.
• Demonstrated ability as a strategic thinker and a T-shaped marketer.
• Proven project management skills, ensuring timely and cost-effective delivery.
• Must be authorized to work permanently in Canada.

Nice to have

• Experience working with Small to Medium Business (SMB) clients.
• Familiarity with the SaaS industry.
• A creative approach to marketing combined with a strong focus on achieving measurable outcomes.
• A commitment to continuous learning, particularly in how AI and automation can enhance marketing efforts.

Skills & tools

• Strategy
• Paid Media
• SEO
• CRO

Practical notes

• This is a fully remote position.
• You must have current and permanent work authorization in Canada.
• Travel availability is required.