Senior Demand Generation Strategist

About the role

This position focuses on developing and executing innovative demand generation strategies for directive's clients. You will manage a portfolio of up to seven accounts, taking direct ownership of their performance marketing outcomes. The ideal candidate excels in a T-shaped marketing capacity with a strong foundation in SaaS, particularly in paid media, SEO, and CRO.

Key facts

What you'll do

• Lead client relationships with professionalism and understanding.
• Oversee and organize account management for your client portfolio.
• Develop and implement advanced marketing strategies across paid media, SEO, and CRO for technology companies.
• Drive client success as an individual contributor, taking full responsibility for campaign performance.

Requirements

• A minimum of 2 years of experience in agency-side marketing.
• A minimum of 2 years of experience in performance marketing.
• Demonstrated expertise as a strategic and well-rounded marketer.
• Proven ability to manage projects effectively, ensuring timely and cost-efficient completion.
• Must be authorized to work permanently in Canada.

Nice to have

• Experience working with SaaS clients.
• A creative approach to marketing coupled with a strong drive for measurable results.

Skills & tools

• Deep technical knowledge in marketing strategy, paid media, SEO, and CRO.
• Proficiency in project management.

Practical notes

• This role is fully remote within Canada.
• The company offers a comprehensive benefits package including medical, dental, vision, disability, and life insurance, with employer-paid plans.
• Mental wellness support is available through Spring Health and Headspace.
• Physical wellness benefits include a Gympass membership.
• Time off includes unlimited PTO (with a 2-week minimum), paid holidays, your birthday off, an end-of-year break, and paid parental leave.
• Financial benefits include a 401(k) with a company match.
• An annual bonus is awarded based on tenure.
• An annual anniversary trip to Newport Beach, CA is provided.
• Candidates must have reliable internet access and a professional remote work setup.