Senior Demand Generation Strategist

About the role

This position focuses on developing and executing advanced demand generation strategies for directive's clients. You will manage a focused portfolio of up to seven accounts, taking direct ownership of their performance marketing outcomes. The role requires a blend of strategic thinking, hands-on campaign management, and client interaction.

Key facts

What you'll do

• Lead client relationships with confidence and understanding, ensuring their success.
• Oversee and organize client projects to ensure timely and efficient delivery.
• Develop and implement comprehensive marketing strategies across paid media, SEO, and CRO for technology clients.
• Drive significant results for clients as an individual contributor, embracing ownership of their portfolio's success.
• Stay current with industry advancements, particularly in AI and automation, to enhance marketing efforts.

Requirements

• Minimum of 2 years of experience in agency-side marketing.
• Minimum of 2 years of experience in performance marketing.
• Demonstrated expertise as a highly skilled strategist with a broad understanding of marketing disciplines.
• Proven ability to manage projects effectively, delivering on time and within budget.
• Willingness to travel as needed.

Nice to have

• Experience specifically within the SaaS market.

Skills & tools

• Deep technical knowledge of strategy, Paid Media, SEO, and CRO.
• Strong understanding of the SaaS landscape.

Practical notes

• This is a remote position within the United States.
• Benefits include medical, dental, vision, disability, and life insurance, with a 100% employer-paid plan for the employee and 50% for dependents.
• Mental wellness support through Spring Health and Headspace membership.
• Physical wellness support through Gympass.
• Unlimited Paid Time Off (with a 2-week minimum), paid holidays, birthday off, year-end closure (December 24 - January 1), and paid parental leave.
• 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Annual company trip to Newport Beach, CA.
• Must have reliable internet access and a professional home office setup.
• Reasonable accommodations are available for individuals with disabilities during the application and hiring process. Inquiries can be directed to careers@directiveconsulting.com.