B2B Marketing Manager

About the role

This position focuses on delivering a new demand generation offering for our clients. You will manage a portfolio of up to seven accounts, taking direct ownership of their performance marketing success. The ideal candidate thrives as an individual contributor, driving client outcomes through strategic execution and clear communication.

Key facts

What you'll do

• Oversee client success across various marketing channels for SMB accounts.
• Cultivate strong, confident, and empathetic client relationships.
• Organize and manage client projects efficiently.
• Develop connections with key client contacts.
• Apply deep technical understanding of strategy, paid media, SEO, and CRO for technology companies.

Requirements

• A minimum of 2 years of experience in agency-side marketing.
• A minimum of 2 years of experience in performance marketing.
• Demonstrated ability as a strategic and versatile marketer.
• Proven project management skills to deliver on time and within budget.
• Willingness to travel.
• A commitment to staying current with industry trends, including AI and automation in marketing.

Nice to have

• Prior experience in the SaaS market is preferred.

Skills & tools

• Expertise in Paid Media, SEO, and CRO.
• Strong understanding of SaaS marketing principles.
• Marketing strategy and execution.
• Project management.
• Client communication.

Practical notes

• This is a remote position within the United States.
• Directive offers medical, dental, vision, disability, and life insurance, with a 100% employer-paid plan for employees and a 50% contribution for dependents.
• Benefits include mental wellness support (Spring Health, Headspace), physical wellness (Gympass), unlimited PTO (with a 2-week minimum), paid holidays, birthday off, an end-of-year closure, and paid parental leave.
• Financial benefits include a 401(k) with a 3% company match.
• An annual bonus is available based on tenure.
• An annual anniversary trip to Newport Beach, CA is provided.
• Candidates must have reliable internet access and a professional remote work environment.
• Reasonable accommodations are available for individuals with disabilities.
• Directive is committed to diversity and inclusion.