Senior Account Strategist, Paid Media

About the role

This client-facing position is central to delivering exceptional paid media campaigns for B2B businesses. You will be responsible for managing client relationships, developing tailored strategies, and ensuring the successful execution of paid media initiatives across various platforms.

Key facts

What you'll do

• Manage and guide a portfolio of paid media accounts.
• Act as the primary point of contact for client inquiries and support.
• Coordinate with external vendors and partners to ensure alignment on tasks and quality.
• Develop quarterly strategic plans for client campaigns.
• Create, manage, and optimize paid media budgets across multiple channels.
• Understand client positioning and unique value propositions to inform strategy.
• Ensure accurate lead routing within CRM systems.
• Execute and refine PPC campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copy, and audience targeting.

Requirements

• A minimum of 3 years of experience in a performance marketing or digital agency environment.
• Demonstrated experience working with B2B SaaS or technology clients within an agency.
• In-depth knowledge of paid search and paid social advertising, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Proficiency with advertising platforms such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
• A strong grasp of PPC fundamentals, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics (including GA4) and Excel to inform decisions.
• Proven success in managing mid-market or enterprise-level accounts.
• The capacity to organize, prioritize, and manage multiple projects concurrently.
• A commitment to staying current with industry trends, including the application of AI and automation in marketing.

Nice to have

• A unique perspective on adding value for SaaS clients.
• The ability to translate strategy into clear, data-driven narratives.

Skills & tools

• Google Ads
• Facebook Ads
• LinkedIn Ads
• Google Analytics / GA4
• Excel
• Facebook Business Manager
• LinkedIn Campaign Manager

Practical notes

• Travel to client sites is expected approximately once per year per client, or as required.
• This role is fully remote and requires a reliable internet connection and a professional remote workspace.
• Candidates must have established and current work authorization and permanently reside in Canada.