Dina Bécane-Gonçalves

Develop and execute end-to-end growth strategies for a portfolio of Web3 clients (Trustblock, Shutter Network, QuantPilot, Cometh, WeMine, and GaiaNet), driving product launches, user adoption, and expanding ecosystem growth.

Protocol Growth: Developed and led go-to-market and (B2B, B2C) growth strategies by aligning with product and engineering teams. Led targeted growth initiatives (Campaigns, Product Optimization, Testing, Ecosystem adoption). Leadership and Strategy: Recruited and led a cross-functional growth team and established core frameworks for data-driven operations. Owned the growth strategy by designing OKRs, KPIs, and roadmaps, aligning with company objectives and influencing product development. Ecosystem and Partnerships: Built and nurtured strategic partners (protocols, dApps, investors) while leading all joint marketing initiatives. Enhanced the developer and LP experience, translating complex technical concepts into accessible documentation, tutorials, and direct onboarding support for RPC/node setup and SDKs. Achievements: Scaled a 5-person team to drive $1M+ in volume (90% total), 35k+ community members, and 11k+ wallets, while optimizing developer and LP onboarding.

Business Strategy: Led strategic refinement of the value proposition and user experience to better align with market needs and strengthen competitive positioning. Partnerships and BD: Spearheaded outreach to brands and Web3 protocols by crafting pitch and sales materials and leading partner engagement, resulting in ecosystem expansion. Leadership: Built and scaled the growth function from the ground up by establishing marketing channels, implementing performance tracking, and developing scalable workflows. Achievements: Scaled the growth team from 0 to 5 members. Boosted community growth by 150–300%, slashed developer support requests by 60%, and onboarded high-value partners.

Strategic Account Management for Global Brands: Owned the full sales cycle for a portfolio of 25+ strategic brand accounts, including Adidas, Nike, and PVH. Drove account growth by developing and executing 360° multi-channel campaigns across DACH, EMEA, and APAC markets, and by owning the full sales cycle from pitch to close. Achievements: Secured deals worth up to $10M and achieved 20% year-over-year revenue growth, while maintaining a client retention rate above 80%.