Partner Marketing Coordinator

About the role

This position manages the development and execution of marketing programs designed to increase revenue through North American channel partners. You will collaborate with internal teams and external partners to build scalable co-marketing frameworks and support go-to-market initiatives.

Key facts

What you'll do

• Execute partner co-marketing strategies that align with regional growth goals.
• Create repeatable frameworks to improve partner activation and pipeline contribution.
• Facilitate planning sessions with stakeholders to define joint marketing objectives.
• Manage integrated campaigns across partner-led and customer-facing channels.
• Track fiscal year and quarterly budgets by segment to measure ROI.
• Monitor KPIs and report on marketing-sourced or influenced performance.
• Coordinate with sales and regional teams to support joint go-to-market plans.
• Assist in developing partner-facing enablement materials.
• Ensure all partner content adheres to brand and product positioning standards.
• Evaluate internal workflows and systems to improve operational efficiency.

Requirements

• Minimum 1 year of experience in partner or channel marketing.
• Proven ability to support cross-functional go-to-market programs that drive pipeline.
• Understanding of marketing to and through partners, including co-sell motions.
• Experience with partner demand generation, such as webinars, events, and digital activations.
• Exposure to MDF allocation, tracking, and strategy.
• Strong analytical skills for monitoring KPIs and program performance.
• Proficiency in Salesforce and marketing automation platforms.
• Ability to manage multiple initiatives simultaneously in a fast-paced environment.

Nice to have

• Experience within the UCaaS, telecommunications, or collaboration partner ecosystems.

Skills & tools

• Salesforce
• Marketing automation software
• Budget tracking and ROI analysis
• Project coordination
• Partner enablement and demand generation

Practical notes

Dialpad is an equal-opportunity employer. Candidates who do not meet every listed requirement are still encouraged to apply if they possess the necessary drive and ambition.