Dhruv Shah

– Content Strategy & Systems: Developed and executed data-driven content strategies for B2B clients across India, APAC, SEA, and the Middle East driving 20% MoM organic growth and 20%+ increase in audience engagement within 6 months.
– UX Writing & Research (Apps & Websites): Led UX writing and user flow design for web and app products. Websites include a FinTech platform (India & Middle East, a MarTech tool, and a project/class management platform. App work spans LIMS (Laboratory Information Management System), Clazuno, and select screens for OpenCFO. Conducted UX research, restructured IA, and aligned microcopy to brand tone across all.
– Brand Voice Development: Defined and codified brand voices for multiple B2B clients translating positioning into consistent verbal identities across product, marketing, and communications.
– Sales & Marketing Collateral: Produced pitch decks, presentations, and video scripts for startups. Translated value propositions into stakeholder-ready materials that secured buy-in.
– B2B Event IP: Ideated and designed proprietary B2B event formats for pipeline development, brand awareness, and customer engagement.
– Content Operations: Managed content calendars, briefed designers and animators, conducted social listening, and published SEO-optimised blog content with proactive client communication.

– Community Management: Managed and engaged a community of 3,000+ startups, 200+ VCs, 100+ incubators, and ~100 corporates through virtual and in-person activations and emailers.
– Event Execution: Led ideation and end-to-end execution of 7+ in-person events, including one of Mumbai's largest startup gatherings in 2022 (500+ attendees).
– Corporate Sponsorships: Secured sponsorships from Google Cloud, Zoho, HSBC, DBS Bank, and Standard Chartered for events and acceleration programs.
– Strategic Partnerships: Built partnerships with MSinS, MeitY Startup Hub, Enterprise Singapore, and the German Indian Startup Exchange Program (GINSEP).
– Acceleration Programs: Curated sector-agnostic cohorts with mentor and speaker lineups from VC and founder communities. Executed programs with AIC-NITF, AIC-SMUTBI, SNDT Wise, and i-Hub Gujarat.