Dharma Mehta

Manage and create content for the company website and social media platforms. Develop concepts and ensure high-quality content that highlights product and company USPs. Plan campaign strategies, allocate budgets, and monitor the performance of paid campaigns. Oversaw the creative development of promotional materials, ensuring brand consistency across all digital channels. Proofread and fact-check content provided by the advertising agency. Communicate future plans with relevant teams by providing clear and well-structured information.

Analyse website traffic and optimise key areas for better performance. Evaluate campaign results, prepare performance reports for each campaign and quarter, and refine future campaigns based on insights. Responsible for decisions pertaining to various tech platforms and vendor choices such as : a) hosting provider, b) Web Platforms etc. Responsible for driving: SEO, SMM, SEM, Meeting marketing deadlines and meeting benchmarks for CPC, CTR, CPA, ROAS, CVR and ROI of campaigns. Maintaining digital brand identity on digital platforms. Setup proper Digital Marketing team. Using AI tools to speed up creative process.

Analyse campaigns performance data using lookerstudio. Built no-code websites using platforms like Wordpress and Shopify for clients. Managed Digital marketing campaigns using Google Ads, Meta ads manager, and On-page SEO to deliver maximum ROI. Use and test new AI tools available to improve and update digital marketing skills. In B2C, I have handled client portfolios that includes online furniture platforms (Ikea), Bollywood Movies like (Anek), luxury clothing brands (The Bombay wardrobe), cosmetic brands, etc. In B2B, I have generated leads for clients dealing in Commercial Interior consulting, Containers for rent, Solar panel manufacturing etc.

Built a website for the contemporary Bollywood Home- Production company Benaras Media works (benaras. co). Achieved a top google ranking of the website on their desired keywords garnering total organic visitors of more than 1Million since inception. Achieved a record cost of 8rs/lead with 95% accuracy in a B2B lead-gen campaign.

Maintained company website planetdezign. com and planetbuzz. com Handled website, SEO, social-media, promotion & google Ads, LinkedIn ads for both the websites.

Managed company website, Vikayonline. com, partsforcompressor. com, vikayindia. com, vkfittings. com. Handled SEO and Google Ads promotions of all the above websites.