Product Marketing Lead

About the role

depthfirst is seeking its first Product Marketing Lead to shape how a new security product is presented and sold. This role involves defining product understanding in a crowded market and serving as a link between product development, sales, and customers. You will be instrumental in highlighting depthfirst's innovative approach to software vulnerability detection.

Key facts

What you'll do

• Develop and refine the positioning and messaging for depthfirst and its products as they evolve.
• Distinguish depthfirst in the security market by translating technical advantages into a clear, trustworthy narrative for buyers.
• Manage product launches from start to finish, including narrative creation, asset development, timing, and coordination across teams.
• Create and maintain competitive intelligence resources, tracking the market, analyzing wins and losses, and providing sales with effective battlecards and objection handling.
• Collaborate closely with sales to create enablement materials like pitch decks, one-pagers, demo scripts, and talk tracks, ensuring they are practical and effective.
• Write and manage high-impact website content, from the homepage to individual product pages, designed to convert visitors.
• Understand customer challenges deeply and articulate solutions in compelling language for all marketing and sales materials.
• Provide market and competitive feedback to the product team to inform roadmap decisions and priorities.

Requirements

• 5 or more years in product marketing, including experience as a first or early PMM hire at a rapidly growing startup where messaging was frequently refined.
• Proven ability to differentiate technical products in competitive markets.
• Strong collaboration with sales, demonstrated by building enablement tools and competitive programs that directly impact deal outcomes.
• Excellent writing skills, capable of transforming technical information into clear, sharp, and persuasive content.
• Comfortable with in-depth technical products; experience in developer tools, security, or infrastructure is a significant advantage.
• High degree of ownership and versatility, thriving on managing multiple responsibilities and building functions from the ground up.
• Commitment to depthfirst's mission of securing software globally.
• Located in San Francisco or willing to relocate.

Practical notes

Benefits include health, vision, and dental insurance, 401k, and office lunch and dinner in the SF office. This role offers substantial growth opportunities as the company expands. depthfirst does not accept unsolicited resumes from recruitment agencies.