Director, Demand Generation
Job description
Director, Demand Generation at Demandbase
About the role
Lead the strategy and execution of our demand generation efforts, focusing on creating pipeline and improving funnel efficiency to directly impact revenue. This role involves managing a team and collaborating closely with Sales to achieve predictable business growth.
Key facts
What you'll do
Develop and implement overarching demand generation strategies to meet pipeline and revenue objectives across different market segments.
Manage and optimize budget allocation across various channels and programs to maximize return on investment.
Collaborate with Sales and Sales Development leadership to ensure alignment on pipeline goals, lead quality, and target customer profiles.
Enhance the entire customer journey, from initial acquisition to pipeline conversion, by streamlining processes and improving lead handoffs.
Guide and develop a high-performing demand generation team, establishing clear responsibilities and performance expectations.
Oversee relationships with external agencies and vendors to ensure they deliver measurable business outcomes.
Foster an environment that encourages experimentation, continuous improvement, and data-driven decision-making.
Track, report on, and forecast key demand generation metrics, including pipeline volume, conversion rates, customer acquisition cost, and attribution.
Work with RevOps to refine measurement frameworks, data integrity, and operational workflows.
Manage and enhance the Demandbase platform and associated technologies to support segmentation, targeting, account-based marketing, and reporting.
Requirements
A minimum of 8 years of experience in B2B marketing, with a significant focus on demand generation.
Demonstrated success in owning and achieving pipeline or revenue targets.
Experience designing and executing cross-channel, full-funnel marketing programs.
A strong history of effective partnership with sales organizations.
An analytical approach to marketing, with the ability to translate data insights into actionable strategies.
Nice to have
Experience transitioning a digital or campaign-focused team into a comprehensive demand generation function.
Familiarity with lifecycle marketing principles and funnel optimization techniques.
Background in account-based marketing or segment-specific marketing strategies.
Prior experience using the Demandbase platform is highly beneficial.
Experience managing external growth agencies.
Skills & tools
Demand Generation Strategy
Pipeline Management
Funnel Optimization
Sales Alignment
Budget Management
Performance Analytics
Marketing Technology Stack Management
Account-Based Marketing (ABM)
Practical notes
Demandbase is committed to diversity, equity, and inclusion. We encourage individuals to apply even if they do not meet every qualification listed. We do not accept unsolicited resumes from third-party recruiting agencies.