Senior Brand Content Manager

About the role

Demandbase seeks a strategic and narrative-focused Senior Brand Content Manager to define and amplify our market presence. This role is central to shaping Demandbase's unique voice in the AI GTM category by translating complex technical concepts into compelling brand stories. You will collaborate across teams to ensure our content consistently reflects our brand identity and drives market leadership.

Key facts

What you'll do

• Develop and refine the core brand narrative and specific product stories, ensuring they are distinctive, consistent, and resonate with our audience.
• Create and implement a high-impact thought leadership strategy, working with executives to produce authoritative content that shapes industry conversations.
• Oversee the creation of a wide range of assets for global campaigns, from in-depth reports and white papers to social media copy and video scripts.
• Champion the brand's video content strategy, leading the development of brand videos, customer stories, and educational materials.
• Manage brand content across all platforms, including web, social media, email, events, and sales enablement, ensuring adherence to brand guidelines and platform optimization.
• Partner with the creative team to ensure visual and written elements are in sync, and collaborate with product marketing and demand generation teams to align content with business objectives.
• Establish efficient content operations, including editorial calendars and style guides, to foster a proactive, narrative-driven content engine.

Requirements

• A minimum of 8 years of experience in brand marketing, content strategy, or creative copywriting, ideally within B2B or enterprise SaaS.
• Demonstrated success in crafting unique, category-defining narratives that simplify complex technology.
• Proficiency in developing content across various formats, including long-form materials like reports and ebooks, as well as short-form content for social media, video scripts, and advertising.
• Experience managing executive thought leadership programs, including interviewing leaders and ghostwriting in a distinct voice.
• A data-informed approach to content, understanding its impact on pipeline and using analytics to guide strategy.
• Strong project management capabilities to handle multiple priorities while maintaining quality and brand consistency.
• Ability to work effectively in a dynamic environment, demonstrating initiative, adaptability, and a willingness to experiment.
• A collaborative mindset, comfortable working with diverse stakeholders from product teams to senior leadership.

Nice to have

• Prior experience in the marketing and sales technology sector.
• Familiarity with using AI tools to improve content ideation and production.
• A portfolio showcasing impactful, narrative-driven brand campaigns.
• Experience in video production or directing creative asset development.

Skills & tools

• Brand narrative development
• Content strategy
• Copywriting
• Thought leadership content creation
• Video content strategy
• Cross-channel content management
• Project management
• Data analysis for content performance

Practical notes

• Demandbase is not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.