Specialist, Performance Marketing

About the role

You will join the instashop team as an individual contributor responsible for managing daily paid media campaigns and driving user acquisition. This position requires a hybrid approach, balancing hands-on campaign execution with strategic analysis and reporting for the Head of Marketing and the Talabat performance lead.

Key facts

What you'll do

• Execute end-to-end campaign setups, bidding, and optimization across TikTok, Meta, and other paid channels.
• Manage daily budget pacing to ensure CAC targets are met.
• Analyze full-funnel performance from initial impression to final conversion.
• Create and maintain regular performance reports for senior stakeholders covering the UAE and Egypt markets.
• Design and document A/B tests for audiences, creatives, and landing pages.
• Collaborate on marketing communications planning and incentive tracking.
• Automate repetitive manual tasks using AI tools to maintain a lean workflow.

Requirements

• 3 to 5 years of hands-on performance marketing experience, including at least 2 years focused on paid social.
• Bachelor degree in Business, Marketing, or a related field.
• Proven experience managing and optimizing performance budgets across multiple channels and markets.
• Deep expertise in Meta Ads Manager and TikTok Ads.
• Technical understanding of MMPs such as AppsFlyer or Adjust and how they handle attribution.
• Ability to explain complex metrics like ROAS, LTV, CPM, and incrementality.

Nice to have

• Experience in q-commerce, e-commerce, or food delivery sectors.
• Background in managing both brand and performance marketing objectives.
• Experience briefing creative teams on short-form video assets.
• Practical experience using AI tools like Claude, ChatGPT, or Gemini for marketing workflows.

Skills & tools

• Meta Ads Manager
• TikTok Ads
• Google Ads
• Apple Ads
• Snapchat Ads
• Adjust
• AppsFlyer
• Prompt Engineering
• Data Analysis

Practical notes

instashop is part of the Delivery Hero group. The role focuses on the UAE and Egypt markets. Applicants should be prepared for a fast-paced environment that prioritizes automation and independent problem-solving.