Sr. Specialist Marketing

About the role

You will lead the brand strategy and creative direction for instashop within the UAE market. This role focuses on building brand loyalty through integrated campaigns and strategic partnerships that maintain our market position.

Key facts

What you'll do

• Manage the full lifecycle of brand, seasonal, and tactical campaigns from initial planning to final execution.
• Partner with FMCG brands and retail vendors to build and launch joint marketing initiatives.
• Synchronize offline activations and out of home advertising with digital, social media, and influencer strategies.
• Coordinate with internal departments including Commercial, Legal, Creative, and CRM to ensure marketing efforts translate into app engagement and repeat orders.
• Oversee localized marketing budgets while monitoring performance indicators such as ROI, CAC, and conversion rates.
• Analyze competitor activity and local consumer trends to identify new growth opportunities.

Requirements

• Bachelor degree in Marketing, Business, Communications, or a related discipline.
• 4 to 6 years of professional experience in campaign management, brand management, trade marketing, or growth marketing.
• Demonstrated history of working within the GCC region.
• Ability to manage external creative agencies, production houses, and print or OOH vendors.
• Proficiency in interpreting marketing data to inform commercial strategy and growth.

Nice to have

• Prior experience in the Q-Commerce sector.

Skills & tools

• 360-degree campaign planning
• Budget management
• Performance marketing analytics
• Cross-functional project management
• Vendor and agency relations

Practical notes

instashop is a subsidiary of Delivery Hero, operating as a leading online marketplace in Egypt and the UAE. Our organization prioritizes an inclusive and collaborative work environment as we continue to scale our operations across the UAE, Egypt, and Greece.