Specialist CRM - instashop

About the role

You will manage the retention and engagement strategy for instashop as an individual contributor. Your focus is to build and scale lifecycle marketing workflows that increase customer loyalty, drive retention, and bring back inactive users through personalized communication.

Key facts

What you'll do

• Create and manage the full customer lifecycle map, including automated flows for onboarding, activation, retention, and win-back efforts.
• Serve as the primary administrator for Braze, managing push notifications, SMS, email, and in-app messaging.
• Build dynamic audience segments based on purchase history and user behavior to increase lifetime value.
• Maintain database quality and ensure all CRM activities adhere to regional data protection laws.
• Execute A/B testing on content, timing, and channels to improve conversion rates and engagement metrics.
• Work with the Commercial, Brand, and Performance departments to assist with category launches and promotional campaigns.
• Produce regular performance reports tracking churn, repeat purchase rates, and overall retention.

Requirements

• Bachelor degree in Business Administration, Marketing, or a related discipline.
• Minimum of 4 years of professional experience in marketing automation and CRM, ideally within the technology or e-commerce sectors.
• Proficiency in CRM platforms such as Braze, Salesforce, HubSpot, or Marketo.
• Working knowledge of data privacy standards like CCPA and GDPR.
• Experience with budget management and resource allocation.
• Full professional fluency in both English and Arabic.

Skills & tools

• Marketing automation platforms (Braze, Salesforce, HubSpot, Marketo)
• Data analytics and customer behavior modeling
• A/B testing and conversion optimization
• Project management
• Database management and compliance
• Reporting and performance tracking