Specialist, Performance Marketing

About the role

Join our regional team to manage performance marketing initiatives across 16 markets throughout APAC and Europe. We are seeking a professional to oversee paid search and social campaigns while utilizing automation to improve our marketing efficiency.

Key facts

What you'll do

• Execute and refine evergreen and integrated marketing campaigns across paid search and social media.
• Manage channel budgets to ensure spend aligns with targets and shifts toward high-ROI areas.
• Implement AI and automation tools to handle manual tasks like bid management, reporting, and campaign setup.
• Collaborate with cross-functional and regional teams to develop and monitor marketing concepts.
• Design experiments and provide data-backed recommendations to improve customer acquisition, retention, and engagement.
• Monitor campaign benchmarks and media effectiveness to establish internal best practices.
• Analyze channel performance and ROI to assist leadership with budget allocation and channel mix decisions.

Requirements

• Minimum 3 years of hands-on experience running Web and App performance marketing campaigns on major platforms like Google, Apple, Meta, or TikTok.
• Direct experience with app-focused performance marketing, specifically Google App Campaigns or Apple Search Ads.
• Proficiency with analytics platforms such as Google Analytics, Adjust, or Appsflyer.
• Technical understanding of mobile app and pixel tracking, including the ability to troubleshoot ad operations issues.
• Familiarity with core performance metrics including CPA, CPC, CPI, CPM, attribution models, and LTV.
• Ability to work in a structured, analytical manner with a focus on logical problem-solving.
• Full professional fluency in English.

Nice to have

• Experience with additional channels or tools such as Snapchat, Smartly, or Google Display.
• Proven history of managing large-scale marketing budgets.
• Background in A/B testing, multivariate testing, and incrementality analysis.

Skills & tools

• Paid Search (Google, Apple Search Ads)
• Paid Social (Meta, TikTok)
• Mobile Measurement (Appsflyer, Adjust)
• Web Analytics (Google Analytics)
• Performance Marketing Automation

Practical notes

Delivery Hero is a global delivery platform headquartered in Berlin, listed on the Frankfurt Stock Exchange since 2017, and a member of the MDAX index. This role is based in Singapore. The specific level of the position will be determined based on the successful candidate's professional background.