Manager Marketing - instashop

About the role

You will lead the marketing strategy for instashop in Egypt, focusing on customer acquisition and retention. This position involves managing a team of three and coordinating with internal departments to drive growth and meet commercial targets.

Key facts

What you'll do

• Develop and implement localized marketing plans that support business objectives and unit economics.
• Supervise and mentor a team of three Marketing Executives to ensure high performance and goal achievement.
• Run comprehensive 360-degree campaigns across digital, out-of-home, trade, and activation channels.
• Collaborate with CRM, Operations, Commercial, and Performance teams to increase order volume and customer lifetime value.
• Monitor campaign performance metrics such as conversion rates, customer acquisition costs, and return on investment.
• Manage relationships with external creative agencies, influencers, and FMCG partners.
• Oversee the Egypt marketing budget and provide regular reports to the Marketing Director.

Requirements

• Bachelor degree in Business Administration, Marketing, or a related discipline.
• 5 to 8 years of professional marketing experience, ideally within Q-commerce, tech startups, or the FMCG sector in Egypt.
• Proven track record of leading and developing teams in high-pressure environments.
• Strong ability to use data for strategic planning and decision-making.
• Proficiency in digital marketing tools, web analytics, social media, and email marketing.
• Excellent project management, communication, and interpersonal skills.
• Ability to manage multiple projects independently while maintaining an innovative approach to problem-solving.

Skills & tools

• Digital marketing platforms
• Web analytics
• Social media management
• Email marketing
• Budget management
• Project management
• Data analysis