Manager, Performance Marketing

About the role

This role oversees performance marketing initiatives across 16 markets throughout APAC and Europe. You will manage paid search and social campaigns while utilizing automation to improve efficiency and drive customer acquisition.

Key facts

What you'll do

• Launch and refine evergreen and integrated marketing campaigns across paid search and social media.
• Control channel budgets to ensure spending aligns with targets and shifts toward high-ROI activities.
• Integrate AI and automation tools to handle manual tasks like bid management, reporting, and campaign setup.
• Collaborate with cross-functional and regional partners to create and monitor marketing concepts.
• Design experiments and provide data-backed recommendations to boost retention, engagement, and acquisition.
• Monitor campaign benchmarks and media effectiveness to establish internal best practices.
• Analyze channel performance and provide reporting to support budget allocation and media mix strategy.

Requirements

• At least 5 years of practical experience running performance marketing campaigns for both web and app platforms.
• Demonstrated success in managing major channels such as Google, Apple, Meta, or TikTok.
• Direct experience with app-focused marketing, including Apple Search Ads or Google App Campaigns.
• Proficiency with analytics platforms like Appsflyer, Adjust, or Google Analytics.
• Understanding of mobile app and pixel tracking, including the ability to troubleshoot ad operations issues.
• Familiarity with performance metrics such as CPA, CPC, CPI, CPM, LTV, and attribution models.
• Professional fluency in written and spoken English.

Nice to have

• Experience with additional platforms like Snapchat, Smartly, or Google Display.
• A history of managing large-scale marketing budgets.
• Knowledge of incrementality, multivariate testing, and A/B testing methodologies.

Skills & tools

• Google Ads
• Apple Search Ads
• Meta Ads
• TikTok Ads
• Google Analytics
• Adjust
• Appsflyer
• AI and automation tools

Practical notes

Delivery Hero is a global delivery platform headquartered in Berlin, Germany, and listed on the Frankfurt Stock Exchange. This role is based within the foodpanda organization.