Brands Manager

About the role

You will oversee the growth of our retail media business by managing high-level partnerships with media agencies and brands. This role focuses on scaling advertising revenue through strategic campaign planning and data-backed performance optimization within the Glovo ecosystem.

Key facts

What you'll do

• Manage the end-to-end strategy for the Ads business, focusing on media agencies and brands to increase revenue and partnership longevity.
• Develop and maintain relationships with media agencies to secure recurring investment and create joint business plans.
• Analyze campaign data to prove the value of brand initiatives, converting GMV metrics into ROAS to secure additional budget.
• Plan and execute always-on campaigns by managing visibility, ad placements, targeting, and seasonal adjustments.
• Collaborate with commercial, technical, and central Ads departments to scale brand solutions.
• Provide strategic guidance to brands on how to optimize their presence and performance within the Glovo app.

Requirements

• Minimum 5 years of experience in media sales, digital advertising, or brand partnerships, preferably within FMCG, retail media, or media agencies.
• Comprehensive knowledge of FMCG brand marketing, covering both upper and lower funnel objectives.
• Strong commercial skills with the ability to pitch bundled solutions, manage objections, and connect GMV to media value.
• Proficiency in revenue planning, forecasting, and campaign analytics.
• Excellent communication skills for interacting with senior internal stakeholders and C-level external partners.

Skills & tools

• Digital advertising strategy
• Campaign analytics and forecasting
• Revenue planning
• Media buying behavior
• Stakeholder management

Practical notes

• Benefits include an equity plan, private health insurance, monthly Glovo credits, and gym discounts.
• Flexible work policy includes two days of remote work per week and the option to work from anywhere for up to three weeks annually.
• Additional perks include enhanced parental leave, an office-based nursery, and access to online therapy and wellbeing resources.
• Candidates are encouraged to share their pronouns during the application process.