Strategic advisor and VC investor in Web3 and AI. Multi-exit founder of venture-backed startups in the media and games industry with experience scaling platforms to a mass-market user base. Previously held VP and Director roles at ProSiebenSat.1/Aeria Games and Binance, leading large-scale product divisions, international cross-functional teams and business development.
DRACOON VENTURES
MUNICH
Invest, accelerate and advise in Web3 & AI startups Investment DAO for seed/series A investment opportunities MBX Hack the Fun Accelerator accomplished (Cohort 1) Advisor to Web3 & AI startups to support with tokenomics, fundraising, partnerships
GREENFIELD CAPITAL
BERLIN
Led the following investments: Zharta, an NFT lending protocol. Seed investment. Board member Nina, an NFT music protocol on Solana. Seed investment. Board observer Additional portfolio companies Immortal Game, a Web3 chess game on ImmutableX. From seed to Series A. Board member Flowty, NFT marketplace on Flow Darkblock, NFT publishing solution Unbound Nation, NFT rental platform for Web3 games
BINANCE
MUNICH
Led the business development team for the Binance NFT marketplace and acted as media spokesperson. Acquired, negotiated, and closed over 60 NFT partnerships in web3 games, art, brands, entertainment.
GAMEINFLUENCER GMBH
MUNICH
Grew revenues to over 3MM € in 2020 and repositioned the company with a new mission and principles (incl. new crypto client base) by acquiring influencer marketing clients such as Zynga, Paysafe, Mihoyo. Introduced companywide OKRs, influencer marketing solution (CRM), new recruiting process and hired 4 new top managers.
EBS Universität für Wirtschaft und Recht
OESTRICH-WINKEL
Finished my PhD paper 2 and 3 (both empirical) in organizational behavior.
PROSIEBENSAT.1 SE
MUNICH
Spearheaded a new mobile product division, incl. P&L responsibility to expand into mobile live entertainment Hit market leadership in the mobile quiz domain 3 months after launch in Germany & Austria (50k peak concurrent users) and directed a € 5MM launch marketing campaign, incl. TV, performance and social media marketing Led a founding cross-functional team of 10+ and grew 23+ ppl. within 10 months, incl. nearshore engineering team to develop an ultra-low latency streaming platform.
PROSIEBENSAT.1 SE
MUNICH
Transformed product management and software engineering (smart TV, apps, web) into an agile organization by introducing cross-functional teams. Led all TV-brand related web, apps and OTT related product, engineering, BI and Analytics teams (50+ ppl.) Boosted overall user experience of all TV-brand related web platforms through a complete backend/frontend relaunch which improved loading time by ~20% and user session time by ~10%
PROSIEBENSAT.1 SE
MUNICH
Sourced and closed a major joint venture deal with a global mobile messaging company Successfully launched a mobile livestreaming app in Germany and led a cross-country team (PM, Marketing and Social Media). Responsible for a €3MM launch marketing campaign, incl. TV, YouTube/Instagram Marketing (100+ micro influencers and 10+ macro influencers) and performance marketing
Aeria Games / MD Korea
SEOUL
Secured the content line up by signing 13 top tier game licenses (PC & mobile) in China, Korea and Japan leading to over $20MM revenues in the first year after launch Founded Aeria Games Korea in Seoul as a regional office. Hired and supervised five top licensing managers in Seoul, Tokyo and Berlin
ProSiebenSat1 Games
MUNICH
Founded and kick-started a new mobile games publishing division, incl. P&L responsibility Hit an annual run rate of €3MM revenues within 10 months through 4 mobile games launches
Rumble Media GmbH
KARLSRUHE
Created, launched and grew Fettspielen.de to one of Germany's leading flash game portals. Reached break-even in 2010, peaked at 3MM unique visitors Built a proprietary mobile game platform ‘Playandroid’, incl. SDK for payment and tracking based on Google Android OS
Rumble Media GmbH
KARLSRUHE
Grew user base organically to over 1MM profiles in Germany and orchestrated a national viral campaign hitting 120k site visitors on a single day. Secured a Series A financing round with Holtzbrinck Ventures and European Founders Fund
WEB.DE AG
KARLSRUHE
Reduced overall churn rate of WEB.DE Club by 15% and improved churn prevention rate by 30% to protect €30MM annual revenues
ISH MEDIA (UNITY MEDIA)
COLOGNE
Managed three M&A acquisition projects of over €150MM transaction value and directed cross-functional teams consisting of investment advisors, accountants, lawyers and technical experts
T-VENTURE GMBH (DEUTSCHE TELEKOM)
REDWOOD CITY
Initiated market expansions into Europe for our Silicon Valley portfolio companies and pushed over 20 due diligences. Conducted over 10 term sheet negotiations successfully for the corporate venture capital fund of Deutsche Telekom
Dr. rer. pol. (PhD)
Graduated Magna Cum Laude
Executive MBA
With distinction. Nominated for the Neue Zürcher Zeitung Award ‘Best EMBA Thesis’. Graduated Cum Laude
Executive Diploma
Awarded Henri B. Meier Scholar
Master of Science
With distinction
Summer School
(Deans High Honor List)
Diplom
With distinction (equivalent to Bachelors degree)
Best Abitur exam results (‚Leistungskurse’) of the year
Scrum.org
University of Sankt Gallen
Industrial Marketing Management, 90, 155-169.
An, D., Kreutzer, M., & Heidenreich, S. (2020).
In Academy of Management Proceedings (Vol. 2020, No. 1, p. 19728). Briarcliff Manor, NY 10510: Academy of Management.
An, D., & Kreutzer, M. (2020).
Proposal accepted for presentation at the Strategic Management Society Conference 2018 (Paris, France)
An, D.; Kreutzer, M. (2018):
EBS European Business School in Oestrich Winkel
In the past I have lectured on entrepreneurship, Web3, AI and other topics at:
Technical University of Munich, TUM Blockchain Club
German – Mother tongue Korean – Mother tongue English – fluent written and spoken French – conversational
LLMs: Claude, Gemini, ChatGPT SPSS, JASP, MaxQDA