Marketing Manager

About the role

This position leads regional marketing efforts to boost market expansion and customer involvement. You will adapt global strategies to local needs, acting as a key link between central marketing and the regional team.

Key facts

What you'll do

• Create and implement regional marketing plans to increase awareness, generate leads, and acquire customers.
• Adjust global messaging and campaigns to resonate with local market specifics and customer segments.
• Coordinate between the regional market and central marketing, ensuring local insights inform company strategy.
• Develop sales enablement materials and highlight local successes to support customer acquisition.
• Plan and execute regional campaigns across various channels, working with central teams.
• Support the planning and execution of local marketing events to build brand presence.
• Gather regional insights and competitive information to influence broader marketing efforts.
• Manage and refine regional marketing programs based on performance data.

Requirements

• At least 6 years of experience in demand generation, product marketing, field marketing, or general marketing.
• Fluency in English and native-level German.
• Strong business understanding and ability to connect marketing activities to revenue goals.
• Experience working collaboratively in fast-paced, complex organizations.
• Ability to think strategically while also executing tasks directly.
• Excellent communication and relationship management skills, including working with senior sales or regional leaders.
• Experience supporting or running local events or customer engagement initiatives.
• An analytical approach to using performance data for improvements.
• Proven ability to manage multiple tasks and influence outcomes across different teams.

Nice to have

• Experience supporting both small and large business market approaches.
• Background in marketing strategies for multiple regions or localized markets.
• Experience working closely with sales leadership or regional general managers.
• Familiarity with direct response, lifecycle, and multi-channel lead generation programs.
• Experience in rapidly growing companies.
• Experience in the healthcare or medical marketing sectors.

Skills & tools

• Not specified

Practical notes

• Dandy provides comprehensive benefits packages in each country, typically including healthcare, dental, mental health support, parental resources, retirement savings, and paid time off.
• Dandy is an equal-opportunity employer committed to diversity and inclusion. Accommodations are available for candidates with disabilities.
• By applying, you consent to your personal information being collected and processed for recruitment purposes, in accordance with Dandy's Privacy Policy and GDPR.