Senior Growth Marketing Manager, Acquisition & Paid
Job description
Senior Growth Marketing Manager, Acquisition & Paid at dailypay.
About the role
This role involves shaping and executing B2C marketing strategies, particularly for customer acquisition through paid channels. You will collaborate with an agency to manage daily operations and strategic direction for various marketing channels. The position focuses on expanding DailyPay's reach and optimizing conversion points.
Key facts
What you'll do
- Lead and expand paid media efforts across platforms like Meta, TikTok, Snapchat, Google, and Bing, including testing new initiatives.
- Design the channel mix, allocate budgets, set bidding strategies, and define audience targeting for ongoing programs.
- Independently identify and launch new customer acquisition channels, developing business cases for these ventures.
- Manage campaigns from initial awareness to activation, focusing on optimizing customer acquisition cost (CAC), cost per acquisition (CPA), and return on ad spend (ROAS).
- Implement rigorous A/B and multivariate testing across all paid and owned entry points to drive growth.
- Utilize first-party data and lookalike modeling to identify high-value consumers.
- Work with email marketing, product marketing, and creative teams to develop and test effective ad formats.
- Collaborate with data and product teams to enhance conversion points, landing pages, and the enrollment process.
- Present complex marketing data and attribution insights as clear, actionable recommendations to senior leadership.
Requirements
- Over 7 years of experience in B2C performance or growth marketing, with direct ownership of paid social or search in a rapidly scaling company or startup environment.
- Demonstrated ability to build acquisition programs from the ground up, managing budgets between $2M and $5M.
- Expert knowledge of platforms such as Meta Ads Manager, Google Ads, TikTok Ads, or programmatic DSPs.
- Strong understanding of performance data, attribution models, and A/B testing methodologies, including experimental design and multi-touch attribution.
- Highly organized with meticulous attention to detail, capable of managing multiple high-priority tasks in a fast-paced setting.
- Excellent communication skills to convey technical marketing details to C-level executives and non-technical stakeholders.
- A proactive approach to problem-solving, focused on scaling systems and maintaining high-quality documentation.
- Experience scaling B2C marketing channels within Fintech or industries with complex customer journeys.
Nice to have
- Background in FinTech, financial services, or B2B2C environments.
- Familiarity with modern growth and analytics tools, including product analytics (Amplitude, Pendo), Mobile Measurement Partners (Branch, Adjust, AppsFlyer), and lifecycle platforms (Iterable, Twilio).
- Knowledge of multi-touch attribution and privacy regulations (iOS 14+, GDPR).
Skills & tools
- Meta Ads Manager
- Google Ads
- TikTok Ads
- Programmatic DSPs
- Amplitude
- Pendo
- Branch
- Adjust
- AppsFlyer
- Iterable
- Twilio
Practical notes
This is a hybrid role. Benefits include health, vision, and dental care, equity ownership opportunities, life and AD&D insurance, short- and long-term disability, an Employee Assistance Program, Employee Resource Groups, company outings, unlimited PTO, and a 401K with company match. For accommodation requests during the recruitment process, contact peopleops@dailypay.com.