Tony Liang

Own cross-border growth strategy and OKR design across 20+ regulated and non-regulated markets (Europe, Asia, MENA, CIS, LATAM, Africa), coordinating fiat payment infrastructure, KYC onboarding, and trading-volume metrics across jurisdictions. Provide strategic oversight for licensed markets (e.g., Turkey, Thailand, Indonesia, Hong Kong), navigating regulatory constraints around payment rails, digital-asset custody, and fiat-to-crypto settlement to ensure compliant market entry. Lead bi-weekly cross-region performance deep dives with senior leadership and country teams; diagnosed a ~3% WoW trading-volume decline and translated findings into actionable product and payment optimisation roadmaps. Serve as central coordination layer between C-suite, COE, and country teams—prioritising product features, aligning stakeholders across international organisations, and accelerating decision-making for cross-border payment initiatives.

Led cross-border go-to-market strategy for advertisers across priority verticals, building data-driven segmentation by region and industry to inform resource allocation and market-expansion priorities. Partnered with Product, Data, Sales, and Operations to refine commercial products and buying tools; converted market feedback into actionable product requirements and standardised best practices across regions.

Led the redesign of Visa Europe’s Onboarding-as-a-Service payment platform into a modular hub (Flexi-Bundle, Consultant Hub, Priority Pathway), improving onboarding efficiency by 30% and driving 20% revenue growth for payment services. Developed a tiered consultancy and pricing framework by client segment (banks, fintechs, merchants) to align payment service levels, margins, and delivery model with Visa’s strategic priorities.

Co-led a cross-functional team of 16 developers and QA across the US, Canada, Shanghai, and London, managing a US$17M budget and delivering all platform milestones 10% ahead of schedule for institutional payment and settlement systems. Owned end-to-end change delivery (requirements, BRDs, Jira/Confluence governance, QA/UAT, go-live) for ICG platforms supporting trade finance, settlement, and structured products—improving platform efficiency by 25%. Implemented automation-led solutions (Checklist-as-a-Service, Document-as-a-Service, Structured Products Trading flows) that cut compliance processing time by 35% and lifted operational efficiency by 20%. Designed Structured Products Trading APIs to automate reporting for 15+ institutional clients (e.g., Municipal Banking, Global ABS F&S), reducing manual effort by 40% and improving data quality.

Co-designed and launched PrivacyGo and Social Corporate Credit System platforms (showcased at Shanghai Expo 2021), reducing compliance incidents by 40% and improving credit-risk accuracy by 20%. Built AI-driven data discovery and monitoring tools with product, engineering, and compliance teams, cutting client operational costs by 30% and improving data-handling efficiency by 25%.

Managed performance for 240+ district agencies and 20,000 agents using KPI frameworks; exceeded monthly profit targets by US$12M+ within the region. Led large-scale workflow digitisation, including a HK$750K virtual-assistant initiative that automated ~80% of routine tasks, saving 5.5 FTEs and cutting turnaround times by 50%. Designed and launched data-driven engagement programmes, delivering a 60% increase in active users, 25% growth in new users, and 18% growth in paid memberships within 3 months.