Strategy and fintech professional with 4+ years of experience leading complex, cross-functional initiatives within financial services, anchored by delivering large-scale payment and settlement transformation at Citi and platform strategy projects at Visa, PwC, and AIA. Proven ability to translate strategic objectives into executable plans—driving market expansion, product optimisation, partnership initiatives, and KPI tracking—while influencing senior stakeholders and delivering measurable outcomes in fast-paced, global environments.
Bybit
Own cross-border growth strategy and OKR design across 20+ regulated and non-regulated markets (Europe, Asia, MENA, CIS, LATAM, Africa), coordinating fiat payment infrastructure, KYC onboarding, and trading-volume metrics across jurisdictions. Provide strategic oversight for licensed markets (e.g., Turkey, Thailand, Indonesia, Hong Kong), navigating regulatory constraints around payment rails, digital-asset custody, and fiat-to-crypto settlement to ensure compliant market entry. Lead bi-weekly cross-region performance deep dives with senior leadership and country teams; diagnosed a ~3% WoW trading-volume decline and translated findings into actionable product and payment optimisation roadmaps. Serve as central coordination layer between C-suite, COE, and country teams—prioritising product features, aligning stakeholders across international organisations, and accelerating decision-making for cross-border payment initiatives.
TikTok
Led cross-border go-to-market strategy for advertisers across priority verticals, building data-driven segmentation by region and industry to inform resource allocation and market-expansion priorities. Partnered with Product, Data, Sales, and Operations to refine commercial products and buying tools; converted market feedback into actionable product requirements and standardised best practices across regions.
Visa
Led the redesign of Visa Europe’s Onboarding-as-a-Service payment platform into a modular hub (Flexi-Bundle, Consultant Hub, Priority Pathway), improving onboarding efficiency by 30% and driving 20% revenue growth for payment services. Developed a tiered consultancy and pricing framework by client segment (banks, fintechs, merchants) to align payment service levels, margins, and delivery model with Visa’s strategic priorities.
Citigroup
US, Canada, Shanghai, London
Co-led a cross-functional team of 16 developers and QA across the US, Canada, Shanghai, and London, managing a US$17M budget and delivering all platform milestones 10% ahead of schedule for institutional payment and settlement systems. Owned end-to-end change delivery (requirements, BRDs, Jira/Confluence governance, QA/UAT, go-live) for ICG platforms supporting trade finance, settlement, and structured products—improving platform efficiency by 25%. Implemented automation-led solutions (Checklist-as-a-Service, Document-as-a-Service, Structured Products Trading flows) that cut compliance processing time by 35% and lifted operational efficiency by 20%. Designed Structured Products Trading APIs to automate reporting for 15+ institutional clients (e.g., Municipal Banking, Global ABS F&S), reducing manual effort by 40% and improving data quality.
PwC
Co-designed and launched PrivacyGo and Social Corporate Credit System platforms (showcased at Shanghai Expo 2021), reducing compliance incidents by 40% and improving credit-risk accuracy by 20%. Built AI-driven data discovery and monitoring tools with product, engineering, and compliance teams, cutting client operational costs by 30% and improving data-handling efficiency by 25%.
AIA Group
Managed performance for 240+ district agencies and 20,000 agents using KPI frameworks; exceeded monthly profit targets by US$12M+ within the region. Led large-scale workflow digitisation, including a HK$750K virtual-assistant initiative that automated ~80% of routine tasks, saving 5.5 FTEs and cutting turnaround times by 50%. Designed and launched data-driven engagement programmes, delivering a 60% increase in active users, 25% growth in new users, and 18% growth in paid memberships within 3 months.
Master of Business Administration
GPA: 3.8/4.0 (Top 5%, First Class) Coursework: Corporate Finance, Financial Reporting, Economics, Private Equity, Mergers & Acquisitions
Master of Financial Technology
GPA: 3.3/4.0 (Top 15%, Upper Second Class) Coursework: FinTech, Cybersecurity, Privacy & RegTech, Blockchain & Cryptocurrency, Investment Management
5-year annualized return 22.7%